Three threats to customer data quality (and how to avoid them)

In this video, Jodi Bernardini, a Senior Solutions Consultant at mParticle, lays out three major threats standing in the way of customer data quality, and offers advice on how organizations can address them.

Watch more videos:

"Ask an mParticle Solutions Consultant: What is data quality?"

"Debug customer event collection in real time"

As a Senior Solutions Consultant at mParticle who helps mParticle's customers solve data-related challenges every day, Jodi Bernardini has excellent insight into managing data quality at scale. In this discussion, Jodi offers up some real world insights into data quality, and why investing in protecting it is absolutely worth any organization's time and effort. To start, Jodi he lays out some benefits that companies can expect to realize when they prioritize the quality of their data, like faster time to value, and a greater ease of use among the teams who rely on it to make decisions and drive growth. Jodi then moves into discussing some factors that pose significant threats to data quality, including:

  • Handling data ingestion from multiple sources
  • Multiple engineering teams implementing data collection from inconsistent (or non-existent) data models
  • A lack of intuitive naming conventions or inefficient data modeling decisions

Finally, Jodi offers some advice to companies on how to conduct data planning in a way that ensures data quality from the point of collection.

Interested in learning more about mParticle's data quality tools and templates can help with data quality? Watch this webinar!

Latest from mParticle

MACH Alliance and mParticle featured image


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier


Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access