Engineering

How we reduced our S3 spend by 65% with block-level compression

BigQuery vs. Redshift: Which cloud data warehouse is right for you?

Kinesis vs. Kafka: Comparing performance, features, and cost

What the heck is reverse ETL?

Snowflake vs. Redshift: Which Data Warehouse Is Better for You?

Snowflake vs. BigQuery: What are the key differences?

How we improved performance and scalability by migrating to Apache Pulsar

New ways to understand in-app behavior with Apple iOS 16

How does Azure work? An explanation of Microsoft’s cloud platform

How does Snowflake work? A simple explanation of the popular data warehouse

Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source

How we reduced Standard Audience calculation time by 80%

The engineer’s guide to working with marketers

Harveer Singh leads Western Union’s digital transformation with data

Developer Deep Dive: mParticle Sample Apps

Implement a CDP with ease using mParticle's sample applications

How we cut AWS costs by 80% while usage increased 20%

Data quality vital signs: Five methods for evaluating the health of your data

How to choose the right foundation for your data stack

Clear costs: How we used data aggregation to understand our Cost of Goods Sold

Smartype Hubs: Keeping developers in sync with your Data Plan

A simpler way to implement and maintain video analytics code

Prevent data quality issues with these six habits of highly effective data

How to implement an mParticle data plan in an eCommerce app

What does good data validation look like?

Should you be buying or building your data pipelines?

Three threats to customer data quality (and how to avoid them)

Ask an mParticle Solutions Consultant: What is data quality?

When to use a data lake vs data warehouse

How Reverb optimized their data workflows at scale and gave users the rockstar treatment

How to assemble a cross-functional data quality team

What is data integrity and why does it matter for customer data?

Debug customer event collection in real time

Everything you need to know about data integrations

How do CDPs benefit engineers?

What is a data plan, and why is it important to have one?

What is a UUID?

How we improved our core web vitals by migrating to Gatsby

What is Gatsby?

What is data engineering?

Python and SQL: Complementary tools for complex challenges in data science

The value of a universal customer ID across your tech stack

Relational vs. Non-Relational Databases

Data enrichment and machine learning: Maximizing the value of your data insights

How to stop endless data shipping cycles

Capture page navigation events in a React Application

Track User Events in Single-Page Applications

APIs vs. Webhooks: What’s the difference?

What is data orchestration

Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android

CDPs vs. Data Lakes: What’s the difference, and can you use both?

CDP vs Data Warehouse: What's the difference?

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

Improve mobile app performance with SDK abstraction

Generate in-warehouse predictive audiences

How a CDP supports customer data security

Test in production with mParticle and Split

Smartype: Proper event collection at run time

The difference between CDPs, DMPs, and CRMs

How JetBlue improved their mobile customer experience

Cognetik and mParticle: Simplify mobile tags

10 Critical data infrastructure capabilities

How Bleacher Report automates their data pipeline

Get ready for iOS 12

How to assemble a best in class tech stack

Learn how Postmates unifies data to deliver a world-class customer experience

How to avoid the SDK tax

ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments

Location services best practices

5 tips for integrating SDKs the right way

Introducing Support for Cordova on Android and iOS

Introducing support for Unity on Android and iOS

The App Gap: Why Customer Data Platform installations fail

Hyperloglog Algorithm: A must-know for data scientists

Make the right mobile architecture decisions

Behind the script: Building a Roku SDK

How to use native iOS and Android services in your hybrid app

The real reason mobile DMPs don’t make sense

Choosing the right SDK for your mobile app

App marketing using audience targeting

The problem with app updates: Communication breakdown

Which mobile SDK should I put in my app?

Preparing for iOS 9 – NSURLSession

SDKs for mobile marketers 101

Instrument your mobile app with Swift and mParticle

Why web solutions won’t solve your mobile app challenges

App development: Planning for the long term

How to improve data control with SDK consolidation