mParticle ProductJuly 30, 2018

Gain visibility into how customers engage with iOS App Extensions

Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.

ios app extensions

Today’s consumers look to their connected devices to make their lives easier. Apps were just the beginning; people today want an  integrated, fluid experience where they are delivered the content, services, and answers they need when they need them.

Apple introduced App Extensions in iOS 8 as a way for developers to integrate their apps into consumers’ everyday lives, beyond the “app” itself. With App Extensions, developers can surface an app’s core functionality to users via other apps or widgets without the need to physically open the app. For example, using the widget extension, users can view top headlines from their favorite news apps on their home screen, without having to launch the main app.

To help developers get a full understanding of how customers are using their app, mParticle recently expanded iOS SDK capabilities to include support for all nine iOS App Extensions—so that you can collect and link extension usage data with main app data.

With mParticle, brands can track what actions users have taken via the extensions as well as in app, giving them a holistic picture of how users are engaging with their app and helping them to optimize the user experience.   

Contact us or check out the docs to learn how to get started.

Latest from mParticle

MACH Alliance and mParticle featured image


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier


Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access