Tag

SDK management

Engineering

How to implement an mParticle data plan in an eCommerce app

This sample application allows you to see mParticle data events and attributes displayed in an eCommerce UI as you perform them, and experiment with implementing an mParticle data plan yourself.

November 16, 2021
data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Enabling teams with access to high-quality data is important for business success. The way in which this data is stored impacts on cost, scalability, data availability, and more. This article breaks down the difference between data lakes and data warehouses, and provides tips on how to decide which to use for data storage.

Joey Colvin – November 04, 2021

Data engineering

How EPIX leverages mParticle to simplify data collection and unlock use cases

In this installment of the Digital Anarchist web series, Sam Dozor, VP of Engineering at mParticle, and Sacha Stanton, SVP and Chief Technology Officer at EPIX, discuss the many wins the streaming innovator has realized as a result of placing mParticle at the heart of their data infrastructure.

August 17, 2021

Engineering

What is Gatsby?

Gatsby is an open-source framework that combines functionality from React, GraphQL and Webpack into a single tool for building static websites and apps. Owing to the fast performance of the sites it powers, impressive out-of-the-box features like code splitting, and friendly developer experience, Gatsby is fast becoming a staple of modern web development.

May 11, 2021

Engineering

Capture page navigation events in a React Application

In a single-page application, understanding which pages your customers visit and the journeys they take through your website can be challenging. Here, we’ll look at a scalable and maintainable strategy for tracking page navigation events in a React application.

Sean Ryan – February 08, 2021

Engineering

Track User Events in Single-Page Applications

Owing to their fast load times and smooth user experiences, Single-Page Applications (SPAs) are now an extremely popular design pattern for developing websites. While building your site as an SPA offers clear advantages for your customers, it places challenges in the way of collecting robust analytics on user behavior.

Sean Ryan – January 26, 2021
covid 19 financial services

Growth

COVID's impact on the financial services industry

In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.

Joey Colvin – November 24, 2020
ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

There are significant changes coming to iOS relating to user privacy, tracking transparency, and specifically the use of the iOS advertising identifier (IDFA). Since the announcement, mParticle has been collaborating with some of the largest consumer brands in the world to holistically achieve a balance between adhering to compliance obligations and ethical data collection policies to protect consumer choice, while also delivering personalized and relevant information to people globally.

Sam Dozor – September 16, 2020
how to improve mobile app performance

Engineering

Improve mobile app performance with SDK abstraction

Implementing third-party SDKs in your mobile app allows Marketers and Product Managers to get data into the tools they love, but unstable third-party code can impact mobile performance and drain engineering resources. Learn how you can get high quality customer data to your team's favorite tools without having to manage excess third-party code.

Joey Colvin – August 31, 2020
data planning command line interface

Webinars

Ensure proper event collection at run time

With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.

June 12, 2020
data quality developer tools

Webinars

Data quality management for developers

Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.

May 13, 2020
event collection

Engineering

Smartype: Proper event collection at run time

Smartype, a data quality product that translates any data model into type-safe code to help developers ensure proper event collection at run time. Smartype generates personalized SDKs, based on any data model, providing automated code completion and improving data collection and quality at scale. Now available in beta.

Shabih Syed – May 13, 2020

Webinars

Live Customer Data Platform Demo and Q&A

Heard about CDPs before, but still yet to see how they work or what you can do with them?

April 13, 2020
Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Webinars

Get your flywheel in motion with Data Master

Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.

February 20, 2020

Engineering

How JetBlue improved their mobile customer experience

Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality

Abril McCloud
how to measure video performance

mParticle Product

Measure video performance with Media SDK

mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.

Michael Kleeman – October 08, 2019
Media SDK webinar on demand by mParticle

Webinars

Get granular with streaming media metrics

mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.

October 29, 2019
Mobile tag management

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.

Shabih Syed – July 17, 2019
website sdk

mParticle Product

Support for self-hosting and module bundler

Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.

Sam Dozor – July 17, 2019

Webinars

Best practices for implementing the mParticle SDK in your mobile app

Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.

February 26, 2019
Customer Data Platform Use Cases: Media

Customer Data Platform Use Cases Guide: Media

Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.

Abril McCloud – September 26, 2018
With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Engineering

Get ready for iOS 12

In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Tricia Prashad – September 10, 2018
ios app extensions

mParticle Product

Gain visibility into how customers engage with iOS App Extensions

Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.

Tricia Prashad – July 30, 2018

mParticle Product

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

How to avoid the SDK tax

Engineering

How to avoid the SDK tax

SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.

David Spitz – October 26, 2017

mParticle Product

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

Abril McCloud – September 12, 2017

mParticle Product

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

Tricia Prashad – December 14, 2017

mParticle Product

Button partnership

mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.

Tricia Prashad – September 27, 2017
5 tips for integrating SDKs the right way

Engineering

5 tips for integrating SDKs the right way

Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.

Abril McCloud – October 18, 2017

mParticle Product

Adjust partnership

Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.

Tricia Prashad – October 18, 2017
Mobile-marketing-strategy

Growth

Inside Gilt's mobile marketing strategy

Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.

Abril McCloud
7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!

Abril McCloud – November 27, 2017

Engineering

Introducing Support for Cordova on Android and iOS

With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.

Sam Dozor – June 07, 2017

Engineering

Introducing support for Unity on Android and iOS

We are excited to announce that mParticle now supports Unity on Android and iOS!

Sam Dozor – May 10, 2017

mParticle Product

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Peter Jenkins – March 09, 2017

Engineering

Make the right mobile architecture decisions

David Spitz – August 30, 2016

Engineering

Behind the script: Building a Roku SDK

mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.

Sam Dozor – February 09, 2017
mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

Tricia Prashad

Growth

4 Key mobile metrics: Become your team’s mobile hero

Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.

Stefan Bhagwandin – February 08, 2017

mParticle Product

How much does your SDK weigh, mParticle?

Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.

Dalmo Cirne – March 22, 2017

Engineering

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.

Coby Berman – August 12, 2015

Engineering

Which mobile SDK should I put in my app?

It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.

Paul Mander – June 30, 2015

Engineering

Preparing for iOS 9 – NSURLSession

Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.

Dalmo Cirne – September 08, 2015

Engineering

SDKs for mobile marketers 101

Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers

Coby Berman – February 10, 2015

Engineering

Instrument your mobile app with Swift and mParticle

Learn how to instrument your app with Swift using the mParticle SDK.

Dalmo Cirne – March 30, 2015

Engineering

Choosing the right SDK for your mobile app

With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.

Sam Dozor – October 10, 2014

mParticle Product

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Sam Dozor – April 21, 2016

Engineering

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

Sam Dozor – February 03, 2015

Engineering

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

Michael Katz – May 27, 2015