How to implement an mParticle data plan in an eCommerce app
This sample application allows you to see mParticle data events and attributes displayed in an eCommerce UI as you perform them, and experiment with implementing an mParticle data plan yourself.
When to use a data lake vs data warehouse
Enabling teams with access to high-quality data is important for business success. The way in which this data is stored impacts on cost, scalability, data availability, and more. This article breaks down the difference between data lakes and data warehouses, and provides tips on how to decide which to use for data storage.
How EPIX leverages mParticle to simplify data collection and unlock use cases
In this installment of the Digital Anarchist web series, Sam Dozor, VP of Engineering at mParticle, and Sacha Stanton, SVP and Chief Technology Officer at EPIX, discuss the many wins the streaming innovator has realized as a result of placing mParticle at the heart of their data infrastructure.
What is Gatsby?
Gatsby is an open-source framework that combines functionality from React, GraphQL and Webpack into a single tool for building static websites and apps. Owing to the fast performance of the sites it powers, impressive out-of-the-box features like code splitting, and friendly developer experience, Gatsby is fast becoming a staple of modern web development.
Capture page navigation events in a React Application
In a single-page application, understanding which pages your customers visit and the journeys they take through your website can be challenging. Here, we’ll look at a scalable and maintainable strategy for tracking page navigation events in a React application.
Track User Events in Single-Page Applications
Owing to their fast load times and smooth user experiences, Single-Page Applications (SPAs) are now an extremely popular design pattern for developing websites. While building your site as an SPA offers clear advantages for your customers, it places challenges in the way of collecting robust analytics on user behavior.
COVID's impact on the financial services industry
In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
There are significant changes coming to iOS relating to user privacy, tracking transparency, and specifically the use of the iOS advertising identifier (IDFA). Since the announcement, mParticle has been collaborating with some of the largest consumer brands in the world to holistically achieve a balance between adhering to compliance obligations and ethical data collection policies to protect consumer choice, while also delivering personalized and relevant information to people globally.
Improve mobile app performance with SDK abstraction
Implementing third-party SDKs in your mobile app allows Marketers and Product Managers to get data into the tools they love, but unstable third-party code can impact mobile performance and drain engineering resources. Learn how you can get high quality customer data to your team's favorite tools without having to manage excess third-party code.
Ensure proper event collection at run time
With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.
Data quality management for developers
Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.
Smartype: Proper event collection at run time
Smartype, a data quality product that translates any data model into type-safe code to help developers ensure proper event collection at run time. Smartype generates personalized SDKs, based on any data model, providing automated code completion and improving data collection and quality at scale. Now available in beta.
Live Customer Data Platform Demo and Q&A
Heard about CDPs before, but still yet to see how they work or what you can do with them?
Get your flywheel in motion with Data Master
Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.
How JetBlue improved their mobile customer experience
Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality
Measure video performance with Media SDK
mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.
Get granular with streaming media metrics
mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.
Google Tag Manager: Scalable web and mobile tag management
The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.
Support for self-hosting and module bundler
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.
Best practices for implementing the mParticle SDK in your mobile app
Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.
Customer Data Platform Use Cases Guide: Media
Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.
Get ready for iOS 12
In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.
Gain visibility into how customers engage with iOS App Extensions
Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.
mParticle announces single SDK OTT streaming
mParticle now supports Roku for OTT streaming data collection.
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking
Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…
Expanding data collection capabilities with Xbox SDK
We’re excited to announce that mParticle now supports Xbox!
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
5 tips for integrating SDKs the right way
Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.
Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.
Inside Gilt's mobile marketing strategy
Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
Introducing Support for Cordova on Android and iOS
With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.
Introducing support for Unity on Android and iOS
We are excited to announce that mParticle now supports Unity on Android and iOS!
Introducing support for React Native
We are excited to announce that mParticle now supports React Native on Android and iOS!
Behind the script: Building a Roku SDK
mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.
4 Key mobile metrics: Become your team’s mobile hero
Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.
How much does your SDK weigh, mParticle?
Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.
The problem with app updates: Communication breakdown
While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.
Which mobile SDK should I put in my app?
It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.
Preparing for iOS 9 – NSURLSession
Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.
SDKs for mobile marketers 101
Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers
Instrument your mobile app with Swift and mParticle
Learn how to instrument your app with Swift using the mParticle SDK.
Choosing the right SDK for your mobile app
With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.
Why webhooks aren’t enough for rapid deployment
How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.
How to use native iOS and Android services in your hybrid app
Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.