mParticle ProductJuly 20, 2018

What’s new at mParticle, July 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.

mParticle adds integrations Adobe Marketing Cloud and Narrative in July 2018

New event integrations

Adobe Marketing Cloud

Adobe Marketing Cloud provides marketers with a broad set of integrated digital marketing solutions. From content management to analytics, Adobe’s end-to-end digital marketing platform powers personalized customer engagement.

The latest update to our Adobe Marketing Cloud integration adds support for Adobe’s Marketing Cloud ID Service and support for web data. After you’ve installed the mParticle Javascript SDK on your website, events and attributes can be instantly forwarded to Adobe Marketing Cloud services like Adobe Analytics. In addition, mParticle provides an easy-to-use UI that streamlines the process of mapping events to Adobe’s preset schema.

New feed integrations

Narrative

Narrative offers an intuitive trading platform that simplifies the process of buying and selling data, allowing brands to acquire or monetize data the way they see fit.

Our new Narrative Feed integration allows mobile marketers to ingest events and attributes from partner apps to enrich their existing customer data. By supplementing what they already know about customers with customers’ behaviors across other apps and platforms, brands can further personalize marketing and product experiences.

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