What’s new at mParticle, June 2018

Dynamic Yield

Dynamic Yield's omnichannel personalization technology helps marketers increase revenue by automatically individualizing each user interaction across the web, mobile apps and email. Their platform uses machine learning and predictive targeting, enabling marketers to personalize product/content recommendations, behavioral messaging, A/B tests, and more.

This integration funnels event data from mParticle to Dynamic Yield without the need to implement direct event tracking. The Dynamic Yield platform then uses the data for predictive targeting enabling marketers to run experiments and trigger personalized emails, push notifications, and recommendation widgets.

Simplaex

Simplaex uses artificial intelligence to evaluate consumer habits and boost programmatic advertising performance. Their platform processes millions of data points to help companies acquire net new customers, retain their most valued customers, and find new opportunities for monetization.

Advertisers can stream raw event data to Simplaex’s AI platform directly from their mobile apps via mParticle. After processing the data, Simplaex will be able to understand users’ intents and place the right bid at the exact right time to maximize return on ad spend (ROAS).

TreSensa  

TreSensa is a mobile marketing company that leverages branded “tap and play” games to connect brands and game studios with their target audiences. For consumer brands, TreSensa creates custom branded game experiences that inspire brand loyalty. For game studios, TreSensa creates ad previews of their games, allowing users to experience it before they download.

This audience integration allows gaming companies to build mobile audience segments using mParticle AudienceSync and connect them to TreSensa. AudienceSync eliminates manual processes like uploading CSV files and refreshes segments shared with TreSensa on an ongoing basis to ensure the right ads are reaching the right people.