mParticle ProductSeptember 21, 2017

Leanplum partnership

The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.

Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Featured in the Mobile Marketing Clouds column of mParticle’s Periodic Table of App Data SDKs, Leanplum helps brands like Tinder, Grab, Tesco, and Zynga accelerate growth and build long-term customer relationships.

We are proud to partner with Leanplum and provide a streamlined way for mobile marketers to send real-time customer data to Leanplum without custom development. Marketers can leverage Leanplum’s integrated platform, enriched with customer data, to trigger synchronized multi-channel communications and A/B test different messages and channels.

Leanplum by the numbers:

  • $93MM in 4 rounds (Shasta Ventures, Kleiner Perkins Caufield & Byers, NorWest Venture Partners)
  • 2.6 billion Push Notifications analyzed to reveal 120 Power Words
  • 1.5 billion engagements managed every day

Who uses Leanplum?

To learn more about Leanplum

  • Read mobile use cases for activation, engagement, and conversion
  • Watch this pre-recorded webinar on Push Notification Power Words
  • Take this quiz to get a free grade for your push notification engagement

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