Get granular with streaming media metrics—learn how with mParticle
mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.
Tracking media performance shouldn’t be difficult
Collecting meaningful data on how customers interact with media content to power marketing, analytics, product, and engineering initiatives is more important than ever, but getting all of this data and making it actionable can quickly become near-impossible thanks to an ever-growing list of tools onboarded to meet different stakeholders’ needs.
Listen in as mParticle's Head of Product Marketing, Shabih Syed, and Senior Director of Product Management, Michael Kleeman, discuss how to set up the Media SDK and how it can provide media companies with a single implementation to:
- Collect real-time content performance metrics across devices and platforms with a single implementation
- Combine media metrics with user engagement data from all other digital touchpoints to get a holistic understanding of your customers’ journeys
- Identify points of friction, personalize on-page experiences, and target users with relevant recommendations based on content consumption
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