CompanyNovember 30, 2023

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

We’re thrilled to announce that mParticle has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Data Management category. It’s not just a recognition; it’s a testament to our dedication, expertise, and unwavering commitment to pushing the boundaries of what’s possible in the CDP space.

Above all, we wouldn't be here today without our fantastic customers who consistently deliver world-class customer experiences by harnessing the power of data.

What does achieving AWS Advertising and Marketing Technology Competency mean?

It means our solution has been rigorously evaluated and validated by AWS solution architects and is deemed worthy of being recognized among other leading brands in AWS's marketplace.

In today’s dynamic landscape, having partners who understand and adapt to industry changes is crucial. That’s where AWS Advertising and Marketing Technology Competency Partners (like us) come in, armed with solutions validated by AWS to meet the ever-evolving needs of advertisers, marketers, publishers, and technology providers.

Leading enterprise brands like NBCUniversal, Jetblue, and Venmo already trust us to optimize their customer data infrastructure. With mParticle in their corner, their data becomes a powerhouse driving growth and innovation. mParticle enables marketers to streamline their work, simplify complex customer data infrastructure, and drive remarkable growth—all at a truly awe-inspiring scale.

mParticle's VP of Partnerships, Jake Dell’Aquila, summed it up perfectly: “mParticle is thrilled to achieve the AWS Advertising and Marketing Technology Competency. Our team is dedicated to enabling our customers to orchestrate data flows and target rules in real-time across channels and partners, leveraging the agility, breadth of services, and innovation pace that AWS provides.”

This accomplishment isn’t just about looking back at what we’ve done—it’s a promise of the exciting future we’re building alongside AWS. As AWS continues to empower scalable, flexible, and cost-effective solutions, we’re here to ensure a seamless integration and deployment experience for our customers.

How does a partner achieve AWS Competency?

To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo rigorous technical validation by AWS solution architects and provide numerous verified customer references.

Achieving the AWS Advertising and Marketing Technology Competency differentiates mParticle in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.

mParticle and AWS: How do they work together?

Brands create a 360-degree view of customers across their AWS infrastructure with mParticle. By effortlessly gathering, standardizing, and converting first-party engagement data from diverse customer touchpoints, they seamlessly connect it to Amazon S3, RedShift, Personalize, Amazon Advertising, and Kinesis. This ensures deeper insights without the hassle of excessive coding and ongoing engineering upkeep.

This partnership allows customers to:

  • Channel standardized and structured customer data for in-depth analysis and real-time personalization, enabling consistent experiences across all customer touchpoints and devices.
  • Streamline data sharing without the need for developing and managing extra data pipelines, leveraging mParticle's robust data governance capabilities and centralized repository, Data Catalog. Filtering options guarantee control over shared data, preserving customers' trust.
  • Leverage mParticle's capabilities to fuel machine-learning-driven personalization for end-users, eliminating the necessity for extensive engineering efforts in building and maintaining supplementary data pipelines.


This recognition is a reminder of our commitment to excellence and innovation. Join us in celebrating this achievement, and stay tuned as we continue to drive groundbreaking innovations in the world of customer data experiences. The best is yet to come.

Getting started with mParticle is just a few clicks away, available on AWS Marketplace.

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