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mParticle is now available for purchase on AWS Marketplace

mParticle is now available on AWS Marketplace, which means it is easier than ever for organizations to transform cross-channel, first-party data into deeper insights and better outcomes by connecting mParticle with 300+ integration partners, including Amazon Kinesis, RedShift, Mixpanel, Zendesk and Braze.

Sean Ryan – August 16, 2022
mau-vegas-2022

What I learned at MAU Vegas 2022

I had the chance to attend MAU Vegas 2022 and gather insights from a variety of mobile marketing experts. Here's what I learned.

Joey Colvin – June 17, 2022
cdp-free-trial

Take mParticle for a spin with our new Free Trial and Growth Tier

mParticle's mission is to make customer data more accessible and actionable for the whole company, and this includes companies of all sizes. To that end, we're excited to announce our Free Trial and Growth Tier offerings.

Shafiq Shivji – May 19, 2022
connected-awards-2022

The Connected Awards 2022

We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.

April 01, 2022
Engineering Culture

From talking points to tangible outcomes: How we built an engineering culture that actually works

A strong “culture” is something every Engineering team touts, but often this amounts to flowery words in a mission statement. In my experience at mParticle, I’ve noticed that our culture is understood, practiced, and visible every day. Here are four key reasons why.

March 30, 2022

Podcast: mParticle CEO Michael Katz on the Group Chat podcast

mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.

jillian-burnett

mParticle Women in Leadership: Jillian Burnett

For the second installment of mParticle's Women in Leadership series, I spoke with Jillian Burnett, SVP of Customer Success at mParticle. Jillian shares how she manages her time across competing priorities, tips on setting yourself up for new opportunities, and more.

Joey Colvin – February 25, 2022
mparticle-higgs

Meet Higgs! mParticle's new brand character

We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.

Jesse Gresham – January 05, 2022
karen-gallantry

mParticle Women in Leadership: Karen Gallantry

For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.

Joey Colvin – January 14, 2022

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

January 12, 2022
katie-cerar

Why I’m Here — I’ve joined mParticle to build the future of customer relationships

Access to accurate customer data, and the ability to turn it into actions that benefit customers, is the future of customer relationships. In this post, Katie Cerar discusses how she'll be helping brands build that future as Head of Product Strategy at mParticle.

Katie Cerar – November 23, 2021
mparticle-series-e

mParticle's Series E: The rise of Customer Data Infrastructure

mParticle CEO Michael Katz discusses the company's latest funding round, sharing the company's growth thus far and future trajectory.

Michael Katz – October 05, 2021
mparticle-pathways

Announcing the Pathways Partner Program and Partner Portal

mParticle is excited to announce our new Pathways Partner Program and Partner Portal, which will allow mParticle partners to access platform enablement and certification, co-marketing initiatives, co-branded collateral creations, and opportunity referrals in a central system.

September 28, 2021
tech-for-black-founders

Celebrating one year of Tech for Black Founders

This Juneteenth marks the one-year anniversary of Tech for Black Founders. We wanted to take this opportunity to highlight what the program has helped Black-led companies achieve thus far and celebrate the program's mission for the future.

Joey Colvin – June 17, 2021
Marketing technologists

Top Marketing Technologists to Watch in 2019?

Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."

Joey Colvin – February 01, 2019

mParticle at EyeforTravel Amsterdam

Meet us at EyeforTravel Amsterdam to learn how mParticle is empowering travel and commerce businesses to do more with more of their data.

Alexander Balgobin – October 22, 2018

MarTech Landscape: What is a Customer Data Platform?

This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.

November 01, 2016

7 New digital marketing stats that jump off the page

These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.

mParticle named one of Crain's Best Places to Work 2016

With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered to take the initiative and get credit where credit is due, these 100 companies have earned a coveted spot on Crain's 2016 list of Best Places to Work in New York City.

September 28, 2016

mParticle named one of Crain's Best Places to Work 2017

Crain's 2017 list of Best Places to Work in New York City recognizes the firms that went the extra mile for their employees.

These 4 mobile ad-tech companies are banding together on standards for GDPR

With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.

April 17, 2018

mParticle raises $35 million and launches industry-first identity management suite

With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.

Michael Katz – September 20, 2017

Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…

Tricia Prashad – August 16, 2017

What’s new at mParticle, January 2018

A roundup of what we've released in the last month.

Tricia Prashad – January 30, 2018
Learn how OpenGDPR can help you honor data subject rights

Build a connected and compliant stack with OpenGDPR

Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.

Ben Hoxie – April 12, 2018
At mParticle, the security of our platform and our customers’ data is of paramount importance.

Security manifesto from mParticle’s CISO

We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.

Will Rogers – April 05, 2018