Fretello selects mParticle as its Customer Data Platform
Fretello is one of the world's leading guitar learning apps. Learn why their team chose to implement mParticle as the foundation of their analytics stack.
How to run a complete CDP evaluation
In part one of our two-part series on making the most of your Customer Data Platform, we discuss which stakeholders should be involved in your CDP evaluation and how each can help you select the right CDP for your business.
GOAT's scalable lifecycle marketing strategy
Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.
How Gilt built an agile mobile growth stack
It’s a new fact of life that martech change is not only constant, it's accelerating. That's why Gilt decided to future proof their stack with a customer data platform.
Customer Data Platform ROI: Marketing effectiveness
This blog is part one of a five-part series on customer data platform ROI that will show you how to improve customer data operations and build a better business case for data management across your organization.
CDP ROI: Operational efficiency
This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.