Category

CDP

fretello-cdp

Fretello selects mParticle as its Customer Data Platform

How to run a complete CDP evaluation

goat customer story

GOAT's scalable lifecycle marketing strategy

How Guilt future proofed their stack with a customer data platform

How Gilt built an agile mobile growth stack

Customer Data Platform ROI: Marketing effectiveness

customer data operations

CDP ROI: Operational efficiency

Don’t call it an evolution: Marketing data’s third wave