How to augment your DMP with a CDP
Rather than CDP vs DMP, forward-thinking brands are creating dynamic martech stacks capable of collecting, transforming, and activating customer data by using a CDP to augment their DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
CDP ROI: Total cost of ownership
This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.
Tag managers and CDPs: What’s the difference?
Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.
CDP ROI: Strategic value
This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.
Customer Data Platform ROI: Marketing effectiveness
This blog is part one of a five-part series on customer data platform ROI that will show you how to build a better business case for data management across your organization.
CDP ROI: Operational efficiency
This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.
How CDPs differ from other forms of marketing tech
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
Don’t call it an evolution: Marketing data’s third wave
We are in the midst of a massive marketing data transformation. Here's a closer look at the evidence of the systemic change occurring all around us.
Evaluating a Mobile Data Platform: Why Certain “Proof Points” Can Be Misleading
Oftentimes, mobile SaaS solutions will tout the number of apps using their platform as a point of validation. The implication, of course,…