Category

CDP

fretello-cdp

Fretello selects mParticle as its Customer Data Platform

Fretello is one of the world's leading guitar learning apps. Learn why their team chose to implement mParticle as the foundation of their analytics stack.

Joey Colvin – July 15, 2021

How to run a complete CDP evaluation

In part one of our two-part series on making the most of your Customer Data Platform, we discuss which stakeholders should be involved in your CDP evaluation and how each can help you select the right CDP for your business.

Joey Colvin – April 19, 2021
facebook marketing program

GOAT's scalable lifecycle marketing strategy

Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.

Joey Colvin
How Guilt future proofed their stack with a customer data platform

How Gilt built an agile mobile growth stack

It’s a new fact of life that martech change is not only constant, it's accelerating. That's why Gilt decided to future proof their stack with a customer data platform.

Alexandra Maguire – September 06, 2018

Customer Data Platform ROI: Marketing effectiveness

This blog is part one of a five-part series on customer data platform ROI that will show you how to improve customer data operations and build a better business case for data management across your organization.

David Spitz – March 12, 2018
customer data operations

CDP ROI: Operational efficiency

This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.

David Spitz – March 12, 2018

Don’t call it an evolution: Marketing data’s third wave

We are in the midst of a massive marketing data transformation. Here's a closer look at the evidence of the systemic change occurring all around us.

Michael Katz – January 03, 2017