Integrations
Collect and connect AB Tasty data with mParticle
AB Tasty is a customer experience optimization company. We help brands build better user experiences and unlock new levels of possibilities, faster.
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Supports
Minimum mParticle SDK Version
Data Types
User IDs
mParticle ID
Device IDs
Available Configurations Added
OutputAudience
Benefits
Personalize the Customer Journey
Stream real-time, actionable data to AB Tasty to increase conversion and engagement rates
Improve the Customer Experience
Collect and analyze behavioral data with AB Tasty to improve customer onboarding and retention
Measure and Optimize Campaigns
Send relevant conversion event data to AB Tasty for attribution and analysis of cross-channel spend
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