Integrations
Collect and connect Abakus Inc. data with mParticle
Abakus is marketing measurement software. Abakus helps brands optimize marketing to more efficiently acquire new customers and effectively retain existing customers.
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Supports
Benefits
Derive Customer Intelligence
Gather a holistic view of your customers by combining data from all sources and sending it to Abakus Inc.
Measure and Optimize Campaigns
Send relevant conversion event data to Abakus Inc. for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Abakus Inc. without any custom development required
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See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.
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