Collect and connect Actable data with mParticle

Everything you need to make your customer data work better: Actable analyzes, enhances, orchestrates and activates customer data through your owned and licensed data and technology stack to maximize marketing impact

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Minimum mParticle SDK Version
Data Types
Custom Event
User Attribute Change
User IDs
Customer ID
Device IDs
Available Configurations Added


  • 01
    Personalize the Customer Journey
    Stream real-time, actionable data to Actable to increase conversion and engagement rates
  • 02
    Improve the Customer Experience
    Collect and analyze behavioral data with Actable to improve customer onboarding and retention
  • 03
    Derive Customer Intelligence
    Gather a holistic view of your customers by combining data from all sources and sending it to Actable

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