Collect and connect Formation data with mParticle

Formation is the global leader in developing solutions that use AI and ML to deliver unique, tailored, individual offers to customers at enterprise scale, driving 3x lift in incremental revenue and doubling marketing efficiency.

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Integration Icon
PlatformiOS, Android, Mobile Web, Out of Band


Minimum mParticle SDK Version
Mobile Web0.0
Out of Band0.0
Data Types
Custom Event
Commerce Event
User IDs
Customer ID
Device IDs
Available Configurations Added


  • 01
    Improve the Customer Experience
    Collect and analyze behavioral data with Formation to improve customer onboarding and retention
  • 02
    Connect with All Services
    Connect your Formation data with other marketing, analytics and business intelligence platforms easily and effortlessly
  • 03
    Personalize the Customer Journey
    Stream real-time, actionable data from partners to increase conversion and engagement rates

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