Integrations

Collect and connect Google Ads data with mParticle

Track purchases, signups and conversions from Google Ads and create Customer Match lists for targeting.

Request a demoExplore demo nowAlready a user? Log in

Integration Icon
PlatformiOS, Android, Unity iOS, Unity Android, Mobile Web, tvOS

Supports

Minimum mParticle SDK Version
iOS0.0
Android0.0
Unity iOS0.0
Unity Android0.0
Mobile Web0.0
tvOS0.0
Data Types
Screen View
Custom Event
Application State Transition
Commerce Event
Session Start
User IDs
Email Address
Device IDs
iOS IDFA
Google Advertising Identifier
Available Configurations Added
OutputEvents, Audience

Benefits

Artboard 1 copy 4

Measure and Optimize Campaigns

Send relevant conversion event data to Google Ads for attribution and analysis of cross-channel spend

Artboard 1 copy 7

Send Data Immediately

Send data from mobile apps, web pages and more to Google Ads without any custom development required

Artboard 1 copy 19

Connect with All Services

Connect your Google Ads data with other marketing, analytics and business intelligence platforms easily and effortlessly

Related content

mParticle Product

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018

mParticle Product

Salesforce partnership

Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience

Tricia Prashad – November 15, 2017
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location

Growth

How Via uses Radar Geofences to reduce rider wait time

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.

Adam Kitain – July 18, 2017
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Growth

How SeatGeek tests new channels for growth

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Nidhi Teerdhala – February 22, 2018

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access