Integrations
Collect and connect Mailchimp data with mParticle
Mailchimp provides an email marketing platform. Features include campaign design, tracking, segmentation and list management.
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Supports
Minimum mParticle SDK Version
iOS1.6
Android1.0
Unity iOS0.0
Unity Android0.0
Out of Band0.0
Data Types
Opt Out
Custom Event
User Identity Change
User IDs
Email Address
Device IDs
Available Configurations Added
InputFeeds
OutputEvents, Audience
Benefits
Personalize the Customer Journey
Stream real-time, actionable data to Mailchimp to increase conversion and engagement rates
Measure and Optimize Campaigns
Send relevant conversion event data to Mailchimp for attribution and analysis of cross-channel spend
Connect with All Services
Connect your Mailchimp data with other marketing, analytics and business intelligence platforms easily and effortlessly
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