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Integrations

Collect and connect Mixpanel data with mParticle

Mixpanel's mission is to increase the rate of innovation. Companies use Mixpanel to analyze how & why users engage, convert, and retain in real-time on web, mobile, and IoT devices, and then use the data to improve their products.

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Integration Icon
Links
WebsiteDocumentation
Categories
PlatformiOS, Android, Unity iOS, Unity Android, tvOS, Mobile Web, Out of Band, Roku, Xbox, FireTV

Supports

Minimum mParticle SDK Version
iOS2.3.1
Android1.6
Unity iOS0.0
Unity Android0.0
tvOS0.0
Mobile Web0.0
Out of Band0.0
Roku0.0
Xbox0.0
FireTV0.0
Data Types
Session Start
Session End
Screen View
Custom Event
Crash Report
Push Registration
Commerce Event
User Identity Change
Application State Transition
User IDs
mParticle ID
Customer ID
Email Address
Other
Other 2
Other 3
Other 4
Device IDs
Android Device ID
iOS IDFA
iOS IDFV
Google Advertising Identifier
Available Configurations Added
InputFeeds
OutputEvents, Audience, Data Subject Request

Benefits

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Improve the Customer Experience

Collect and analyze behavioral data with Mixpanel to improve customer onboarding and retention

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Measure and Optimize Campaigns

Send relevant conversion event data to Mixpanel for attribution and analysis of cross-channel spend

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Enrich with Third Party Data

Enrich Mixpanel data with data from other third-party services for enhanced insight and actionability

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