Integrations
Collect and connect Oracle BlueKai data with mParticle
Oracle BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.
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Supports
Minimum mParticle SDK Version
iOS0.0
Android0.0
tvOS0.0
Data Types
Custom Event
Screen View
Commerce Event
User Attribute Change
User Identity Change
User IDs
Customer ID
Email Address
Other
Device IDs
iOS IDFA
Google Advertising Identifier
Available Configurations Added
OutputEvents
Benefits
- 01Personalize the Customer JourneyStream real-time, actionable data to Oracle BlueKai to increase conversion and engagement rates
- 02Derive Customer IntelligenceGather a holistic view of your customers by combining data from all sources and sending it to Oracle BlueKai
- 03Send Data ImmediatelySend data from mobile apps, web pages and more to Oracle BlueKai without any custom development required
