Collect and connect Oracle Responsys data with mParticle
Oracle’s B2C Cross-Channel Marketing solution, Oracle Responsys provides marketing teams with a centralized canvas to build specific consumer profiles and tailor interactions for consumers across email, mobile, display, and social channels.
Personalize the Customer Journey
Stream real-time, actionable data to Oracle Responsys to increase conversion and engagement rates
Improve the Customer Experience
Collect and analyze behavioral data with Oracle Responsys to improve customer onboarding and retention
Derive Customer Intelligence
Gather a holistic view of your customers by combining data from all sources and sending it to Oracle Responsys