Integrations
Collect and connect Personify XP data with mParticle
Personify XP is a behavioural analytics engine, identifying individual user behaviour in order to drive real time dynamic segmentation and omni-channel personalization
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Supports
Minimum mParticle SDK Version
Android0.0
iOS0.0
Mobile Web0.0
Out of Band0.0
Data Types
Custom Event
Screen View
Session Start
Session End
Commerce Event
User IDs
mParticle ID
Customer ID
Email Address
Device IDs
Partner Id
Available Configurations Added
OutputEvents
Benefits
Personalize the Customer Journey
Stream real-time, actionable data to Personify XP to increase conversion and engagement rates
Derive Customer Intelligence
Gather a holistic view of your customers by combining data from all sources and sending it to Personify XP
Personalize the Customer Journey
Stream real-time, actionable data from partners to increase conversion and engagement rates
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