Integrations

Collect and connect Tapad data with mParticle

Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions.

Request a demo Explore demo nowAlready a user? Log in

Supports

Minimum mParticle SDK Version

Data Types

User IDs

Device IDs

Android Device ID

iOS IDFA

Google Advertising Identifier

Available Configurations Added

OutputAudience

Benefits

Measure and Optimize Campaigns

Send relevant conversion event data to Tapad for attribution and analysis of cross-channel spend

Send Data Immediately

Send data from mobile apps, web pages and more to Tapad without any custom development required

Enrich with Third Party Data

Enrich Tapad data with data from other third-party services for enhanced insight and actionability

View all integrations

Related content

mParticle Product

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018

mParticle Product

Salesforce partnership

Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience

Tricia Prashad – November 15, 2017

Growth

How Via uses Radar Geofences to reduce rider wait time

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.

Adam Kitain – July 18, 2017

Growth

How SeatGeek tests new channels for growth

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Nidhi Teerdhala

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demo Sign up Contact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access