Integrations

Collect and connect Yahoo data with mParticle

Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive meaningful connections across advertising, search and media.

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Supports

Minimum mParticle SDK Version

Mobile Web0.0

Data Types

User IDs

Email Address

Device IDs

iOS IDFA

Google Advertising Identifier

Partner Id

Available Configurations Added

OutputAudience, Id Sync

Benefits

Improve the Customer Experience

Collect and analyze behavioral data with Yahoo to improve customer onboarding and retention

Measure and Optimize Campaigns

Send relevant conversion event data to Yahoo for attribution and analysis of cross-channel spend

Send Data Immediately

Send data from mobile apps, web pages and more to Yahoo without any custom development required

View all integrations

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