Integrations

Collect and connect Yahoo data with mParticle

Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive meaningful connections across advertising, search and media.

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PlatformMobile Web

Supports

Minimum mParticle SDK Version
Mobile Web0.0
Data Types
User IDs
Email Address
Device IDs
iOS IDFA
Google Advertising Identifier
Partner Id
Available Configurations Added
OutputAudience, Id Sync

Benefits

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Improve the Customer Experience

Collect and analyze behavioral data with Yahoo to improve customer onboarding and retention

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Measure and Optimize Campaigns

Send relevant conversion event data to Yahoo for attribution and analysis of cross-channel spend

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Send Data Immediately

Send data from mobile apps, web pages and more to Yahoo without any custom development required

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