Collect and connect Yahoo data with mParticle
Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive meaningful connections across advertising, search and media.
Improve the Customer Experience
Collect and analyze behavioral data with Yahoo to improve customer onboarding and retention
Measure and Optimize Campaigns
Send relevant conversion event data to Yahoo for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Yahoo without any custom development required