mParticle Product—August 21, 2017

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting technologies. Brands like Toyota, L’Oreal and Samsung use their platform to engage audiences, acquire new qualified users and reengage dormant users.

With this integration, mParticle customers can begin sending user activity data directly from their mobile apps, web pages and more to Adikteev’s platform without any custom development. Adikteev’s predictive engine can then analyze user’s behaviours, segment users based on these behaviors and deliver targeted in-app banner ads via the platform's proprietary DSP.

AuthorTricia PrashadTricia is a Senior Product Marketing Manager at mParticle.

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mParticle integrations