Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony and Mapquest. They leverage over 400 active patents to allow businesses to accurately pinpoint any connected device, allow apps to recognize unique locations and instantly trigger actions or messages, and transform mobile device movements into rich insights.
This new integration allows mParticle customers to implement Skyhook with minimal effort and begin capturing robust location data immediately. Skyhook then transforms users’ anonymized location information into actionable behavioral insights that allow customers to better target audiences and measure campaign effectiveness.
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