Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns. They offer a proprietary platform that uses extensive data mixed in with artificial intelligence and human interaction to drive programmatic media buying.

This integration allows mParticle customers to create target audiences using any combination of data from mobile apps, webpages, connected devices, and offline sources then instantly connect them to Mediasmart’s platform. Advertisers can then deliver display, video and native ads to that specific audience or build a lookalike audience using Mediasmart’s advanced targeting and segmentation capabilities.