Media Coverage—June 21, 2018

CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

IN THIS ISSUE: SUCCESSFUL DEPLOYMENT - PART 1

Best practices for customer data platform (CDP) deployment: distilled down to the must-haves for deployment success
Key milestones in the deployment journey: know when and what to celebrate
Deployment timelines: 6 weeks? 12 weeks? 24 weeks?
Possible deployment models: various approaches and which ones might work best for you

SECTION 1: THE DEFINITIVE DEPLOYMENT BEST PRACTICES CHECKLIST

We spoke to multiple experts in the CDP space and based on all the responses, put together a checklist of deployment best practices that can help set you up for the greatest success. We consolidated recurring themes and points, as well as highlighted some useful contributions in the quotes peppering this section. This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success.

Read the full article here.