Tag

Martech

CDP

How to set up a team of 'customer data excellence'

In part two of our two-part series on making the most of your Customer Data Platform, we discuss how you can set up a cross-functional team of 'customer data excellence' to operate your CDP.

Joey Colvin – April 19, 2021

CDP

How to run a complete CDP evaluation

In part one of our two-part series on making the most of your Customer Data Platform, we discuss which stakeholders should be involved in your CDP evaluation and how each can help you select the right CDP for your business.

Joey Colvin – April 19, 2021
customer-data-platform

CDP

What is a Customer Data Platform?

Learn more about what a Customer Data Platform (CDP) is and how you can make sense of the rapidly evolving Customer Data Platform market.

Joey Colvin
covid 19 financial services

CDP

COVID's impact on the financial services industry

In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.

Joey Colvin – November 24, 2020
cdp data warehouse

CDP

How to use a CDP with your data warehouse

Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.

Joey Colvin – December 02, 2020
building a data platform

CDP

Should you build or buy a Customer Data Platform?

Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.

Joey Colvin – October 15, 2020
high growth data strategy

Data strategy

3 data strategies for high-growth companies

As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.

Abhi Seeth
location based marketing

Webinars

How Drybar is powering location-based marketing

Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.

Guides

Customer Data Platform Use Case Guide: Media

A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.

Media Coverage

What’s on the mind of some of NYC’s top marketers

mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.

July 29, 2019

CX

Mayur Gupta on marketing as a growth engine

At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.

Abril McCloud – June 12, 2019
mpulse-newsletter

All Resources

mPulse

Stay up-to-date with relevant industry reads and product news by subscribing to the newsletter that matches your interests.

Media Coverage

A marketer’s guide to CDPs (behind the hype edition)

AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.

April 02, 2019
Marketing technologists

Data strategy

19 Marketing Technologists to Watch in 2019

The 19 marketing technologists that are making an impact today and paving the path for the innovation of tomorrow.

March 29, 2019

Guides

The Straight Talk on CDPs

Download the Winterberry Group report, courtesy of mParticle

Media Coverage

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

November 07, 2018
modern data infrastructure

CDP

10 Critical data infrastructure capabilities

Instead of focusing on core data management challenges, many Customer Data Platforms are focused on the application of data. Learn about the 10 critical components of modern data infrastructure.

Abril McCloud – November 02, 2018

Data strategy

Customer Data Platform use cases: Auto

This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.

Abril McCloud – October 12, 2018
customer data infrastructure use cases: Retail banking

Data strategy

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: Media

Data strategy

Customer Data Platform Use Cases Guide: Media

Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: QSR

Data strategy

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 25, 2018
Customer Data Platform Retail

Data strategy

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 20, 2018
cdp travel

Data strategy

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 18, 2018
Why Customer Data Platforms are called the new CRM.

CDP

The new consumer marketing

How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.

David Spitz
integrated data layer

Data strategy

How to plan your integrated data layer

Learn how to develop an integrated data layer that aligns with your business and techical goals and provides you with a centralized source of clean customer data.

Andy Wong – August 28, 2018
The essential CDP reading list

CDP

The essential Customer Data Platform reading list

Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).

Joey Colvin – August 08, 2018
How to augment your DMP with a CDP

CDP

How to augment your DMP with a CDP

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a CDP to augment your DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

Abril McCloud – June 29, 2018

Media Coverage

CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

June 21, 2018
adexchanger cdp

Media Coverage

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

May 03, 2018

Media Coverage

MarTech Landscape: What is a Customer Data Platform?

This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.

November 01, 2016
gartner customer data platform

Media Coverage

New report: Number of Customer Data Platforms doubled in the last year

The CDP is gaining steam, as more mDMPs join the market.

Media Coverage

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

Media Coverage

Featured in Adexchanger: Marketing data’s third wave

mParticle CEO and Co-founder, Michael Katz, shares his view on the three waves of marketing technology and what differentiates this third era from the rest.

Media Coverage

7 New digital marketing stats that jump off the page

These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.

Media Coverage

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

Media Coverage

Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.

customer data operations

CDP

CDP ROI: Operational efficiency

This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.

David Spitz – March 12, 2018
How CDPs differ from other forms of marketing tech

CDP

How CDPs differ from other forms of marketing tech

Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.

David Raab – August 16, 2017
To take advantage of the martech boom, you need to plan your digital evolution

Data strategy

Plan your digital evolution

The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.

Anthony Westmoreland – December 05, 2017
7 lessons marketers can learn from Game of Thrones

Data strategy

7 lessons marketers can learn from Game of Thrones

David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.

David Spitz – November 02, 2017
Customer Data Platform ROI: Strategic Value

CDP

CDP ROI: Strategic value

This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

David Spitz – March 13, 2018
Learn about the different kinds of identity tech

Identity

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Patrick Crosby – October 10, 2017

Mobile growth

The App Gap: Why Customer Data Platform installations fail

David Spitz – February 14, 2017

CDP

The real reason mobile DMPs don’t make sense

Omnichannel marketers & publishers need an omnichannel solution.

Michael Katz – July 08, 2015

5 Essential components of the mobile marketing stack

Prolific's Al Harnisch on how mobile-first brands should think about their growth stacks.