Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
Klaviyo vs. Mailchimp: How to choose the right email solution for your team
Email Marketing Platforms allow you to turn data into business value by delivering personalized email experiences to your customers. Learn about the differences between Klaviyo and Mailchimp, two leading email platforms, and understand how to choose the right email solution for your needs.
Four key differences between Google Analytics Universal Analytics and GA4
The sunset of GA Universal Analytics is fast approaching! Learn more about the key differences between Universal Analytics and GA4 and how you can navigate the transition to GA4.
Zendesk vs. Salesforce: Which CRM is better for your marketing team?
CRMs are a critical piece of your MarTech stack. Learn the differences between Zendesk Sell and Salesforce, and how to choose the right CRM for your use cases, business goals, and budget.
How to run a complete CDP evaluation
In part one of our two-part series on making the most of your Customer Data Platform, we discuss which stakeholders should be involved in your CDP evaluation and how each can help you select the right CDP for your business.
How Drybar is powering location-based marketing
Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.
Customer Data Platform Use Case Guide: Media
A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.
What’s on the mind of some of NYC’s top marketers
mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.
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A marketer’s guide to CDPs (behind the hype edition)
AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.
19 Marketing Technologists to Watch in 2019
The 19 marketing technologists that are making an impact today and paving the path for the innovation of tomorrow.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
Customer Data Platform use cases: Auto
This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.
CDP Deployment, part 1: Getting off to the right start
This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.
Everyone wants to be a CDP. Here's who is.
While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.
New report: Number of Customer Data Platforms doubled in the last year
The CDP is gaining steam, as more mDMPs join the market.
Featured in Adexchanger: Marketing data’s third wave
mParticle CEO and Co-founder, Michael Katz, shares his view on the three waves of marketing technology and what differentiates this third era from the rest.
Pinterest adding 15 ad-tech companies to beef up its data and measurement game
Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.
Meet the 26 trailblazers revolutionizing the field of marketing technology
AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.
Plan your digital evolution
The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.
CDP ROI: Operational efficiency
This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.