mPulse Newsletter April 2023

 
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April 6th, 2023 
 
mParticle launches Warehouse Sync to accelerate time to data value
 
New offering combines the simplicity of Reverse-ETL with the power of a real-time CDP, making it easier for brands to engage with their customers in the moments that matter.
 
Read the announcement
 
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New Reads
 
The Future of CDPs: Packaged and Composable
 
How Klarna empowers 25+ teams across the organization with better customer data
 
Get more out of your loyalty data with the new mParticle Paytronix integration
 
How the New York Post tripled campaign conversions for its premium sports offering using AI
 
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Things we found interesting this month
 
Holy $#!&, two major martech disruptions just collided together: AI and composability
 
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
 
Supervisory authority in Italy temporarily bans ChatGPT, citing GDPR
 
 
Live Workshop: How the Wall Street Journal optimizes campaign targeting with AI
 
Join us on Wednesday, May 3rd, as Caroline Albanese, Product Director at the Wall Street Journal, shares how her team is leveraging predictive insights to increase the value of their first-party data and improve marketing ROI. 
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