mPulse Newsletter May 2023

May 5th, 2023 
How the Wall Street Journal optimizes campaign targeting with AI
This week, we connected with Caroline Albanese, Product Director at The Wall Street Journal, to learn more about how her team is leveraging AI predictions to increase the value of their first-party data and improve advertising efficiency.

Check out the webinar recording to see our conversation with Caroline as well as a live demo on how you can build a Predictive Audience in under 10 minutes with mParticle.
Watch now
New Reads
mParticle Warehouse Sync now supports data activation for BigQuery
Trying to navigate your GA4 migration? Accelerate your GA4 migration with the mParticle GA4 integration
Things we found interesting this month
The Data Deprecation Challenge And The Promise Of Zero-Party Data 
CDP Rapid Fire! Featuring mParticle, Census, Human37, and more
Meet the mParticle team at an event near you!
NYC - May 10 - Branch Leaders in Mobile Growth
Hamburg - May 9-10 - OMR Conference
Denver - May 22-24 - Gartner Marketing Symposium
London - May 25 - AntiConLX
The Customer Data Platform Buying Guide
Think your organization might benefit from a Customer Data Platform (CDP), but don't know where to start? This guide provides guidance on how to navigate your CDP evaluation and select a CDP that aligns with your unique business objectives.
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