mPulse Newsletter May 2023

 
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May 5th, 2023 
 
How the Wall Street Journal optimizes campaign targeting with AI
 
This week, we connected with Caroline Albanese, Product Director at The Wall Street Journal, to learn more about how her team is leveraging AI predictions to increase the value of their first-party data and improve advertising efficiency.

Check out the webinar recording to see our conversation with Caroline as well as a live demo on how you can build a Predictive Audience in under 10 minutes with mParticle.
 
Watch now
 
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New Reads
 
mParticle Warehouse Sync now supports data activation for BigQuery
 
Trying to navigate your GA4 migration? Accelerate your GA4 migration with the mParticle GA4 integration
 
 
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Things we found interesting this month
 
The Data Deprecation Challenge And The Promise Of Zero-Party Data 
 
CDP Rapid Fire! Featuring mParticle, Census, Human37, and more
 
 
Meet the mParticle team at an event near you!
 
NYC - May 10 - Branch Leaders in Mobile Growth
 
Hamburg - May 9-10 - OMR Conference
 
Denver - May 22-24 - Gartner Marketing Symposium
 
London - May 25 - AntiConLX
 
 
 
The Customer Data Platform Buying Guide
 
Think your organization might benefit from a Customer Data Platform (CDP), but don't know where to start? This guide provides guidance on how to navigate your CDP evaluation and select a CDP that aligns with your unique business objectives.
 
 
 
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