customer-data-quality

Put high-quality data in the driver's seat

When you invest in protecting the quality of your customer data, you can:

  • Empower your marketing and product teams to make decisions with confidence

  • Instill trust in customer data among teams who rely on it

  • Activate real-time use cases more quickly, without ad hoc development

Why prioritize data quality?

  • Faster time to value
  • When teams don’t trust their data and have to double-check it for accuracy, opportunities are lost. Protecting data quality means faster activation.

  • Get more out of downstream tools
  • With accurate and up-to-date data, you can be sure you're getting the most out of your engagement and analytics tools.

  • Spend less time debugging
  • With validation tools ensuring that the data you collect matches the data you expect, engineers will spend less time fixing data collection code and more time building core features.

"Since adopting data plans, quality violations have dropped significantly. We're spending less time fixing data downstream and more time building new capabilities."

Jeremiah Mercury

Data Science Vice President, EPIX

Webinar

Protect data quality with mParticle

Learn how mParticle's data planning tools help you build cross-functional data plans, improve developer efficiency, and increase the efficacy of downstream applications.