Simplify your data pipeline with mParticle
Access a single view of the customer
Build dynamic Audience segments
Connect data to your favorite tools and systems while supporting governance
Build real-time audience segments
Manage identity, your way
Every company has their own process for defining and identifying customers. mParticle’s Identity Aliasing gives visibility and control over the management of known and anonymous user identities across all apps and platforms, allowing you to design an identity management framework suited to your customer journey.
Simplify data governance
Address consent management at the point of data collection and control data forwarding based on consent to support regulatory compliance throughout downstream tools and systems. Process Data Subject Requests by submitting requests for GDPR and CCPA compliance with the OpenDSR API.
Explore the platform demo
Step into the mParticle platform demo and see how easy it is to query customer profiles, build Audience segments, and manage data governance in the mParticle UI.