Data-driven personalization

Audiences

Centralize your audience segmentation, re-engage customers with historical context, and distribute audience segments for real-time hyper-personalization. Create automatically updating audience segments once, share them wherever you need them and leave the manual querying and uploading behind.

mparticle audiences

What’s included?

    01
    Audience Manager
  • Build audience segments based on historical or real-time data captured across apps, digital properties, and user activities.

    02
    Audience connections

  • Distribute audiences to hundreds of leading marketing and advertising solutions with just a few clicks.

    03
    Nested audiences

  • Set up commonly-used membership criteria once, then apply them across all the relevant audiences with a simple workflow.

    04
    Audience A/B testing

  • Experiment at scale to find the most effective way to target your messaging and distribute member lists to downstream tools

    05
    Audience sharing

  • Share audience segments created in your mParticle workspace with other brands within your organization or with partner organizations.

    06
    Download audiences

  • Download your audiences to verify membership or send audiences lists to internal systems.

How audiences help

Give customer data context and meaning

mparticle-audiences

Use all available customer data with Standard Audiences


Standard Audiences' lifetime audience segmentation provides brands with a way to review and use historical user data with an unlimited lookback window. Data spanning over days, weeks, months, seasons, or years can be used to create and re-engage highly primed audiences and improve the overall ROI of campaigns.

mparticle-audiences

Re-engage customers with historical context


For media companies, Standard Audiences enable them to easily and quickly identify an audience of viewers that have watched Previous seasons of a show to engage in the time leading up to the launch of a new season. Unlimited lookback makes it easy for media marketers to target a customer for a March Madness sports package promotion if they purchased it the previous year.

mparticle-audiences

Segment your customer base in real time


Real-time audiences are calculated and updated on an ongoing basis, and changes to the audiences can be forwarded to audience partners in near-real time.

mparticle-audiences

Use Calculated Attributes


Create continuously updating user and event attribute calculations for deeper insight into your customers’ behavior. Insights like lifetime value, total number of orders, and number of logins, among others, can now be used to build audience segments.

Latest from mParticle

See all insights
A thumbnail image showing the headshot of mParticle's CPO, Jason Lynn, along with some text with the blog post headline.

Company

Jason Lynn returns to mParticle as Chief Product Officer, leading the company into a new era of innovation

A photograph of a laptop screen showing the mParticle website

Company

mParticle rebrand: Turning customer data into customer joy

mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI