Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

Data-driven personalization

LiveRamp for Targeting

Extend mParticle’s 275+ event and audience integrations to now include 550+ LiveRamp-powered integrations with leading measurement and media partners.

Liveramp targeting

What’s included?

    01
    Audience Manager
  • Create audience segments based on historical or real-time data captured across apps, digital properties, and user activities.

    03
    Nested audiences

  • Set up commonly-used membership criteria once, then apply them across all the relevant audiences with a simple workflow.

    04
    Audience estimator

  • Get fast feedback on the audience and criteria size as you build.

    05
    Audience sampler

  • Easily QA an audience by spot-checking a sample of included users in your audience

    06
    Audience A/B testing

  • Experiment at scale to find the most effective way to target your messaging and distribute member lists to downstream tools

    07
    Audience sharing

  • Share audiences created in your mParticle workspace with other brands within your organization or with partner organizations.

    08
    Download audiences

  • Download your audiences to verify membership or send audiences lists to internal systems.

Real-time Audience Reach Extension

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Segment your customer base in real time

Real-time audiences are calculated and updated on an ongoing basis, and changes to the audiences can be forwarded to audience partners in near real time.

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Increase audience addressability

Combine first-party identifiers currently in mParticle with third-party identifiers beginning with LiveRamp’s Identity Graph—the largest deterministic graph on the open web, with more than 240 million consumers—to deliver personalized experiences anywhere, anytime.

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Improve privacy controls and governance

Safeguard customer choice and privacy across all channels with improved customer profile management by combining user identifiers in mParticle with third-party identities.

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