Improve customer experience with real-time audiences
Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.
Personalizing the right message for the right customer, at the right time, on the right screen is no easy task. That’s why leading brands, like Overstock and Airbnb rely on mParticle to create and maintain audiences across devices, platforms and tools.
In this tutorial, mParticle’s Senior Sales Engineer, Merritt Tidwell, will demo the mParticle platform and show you how it can be used to:
- Unify data across devices, design and send audience segments to Facebook, Google, ESPs, and 200+ other tools
- Design and execute test groups and maintain them in real-time
- Access a comprehensive data set and pull from a user’s lifetime history to build segments from previous years
Latest from mParticle
2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
The difference between CDPs, DMPs, and CRMs
Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.
Incentivize lapsed customers in-store with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.