The complete guide to Customer Data Platforms
Read this in-depth guide on Customer Data Platforms to learn about their capabilities and how you can benefit from its implementation.
Customer data platforms are one of the most talked-about technologies in the past few years. Learn the ins and outs of CDPs and how they can help you create a winning customer data strategy based on one-to-one engagement across channels and devices.
What you'll learn:
- What CDPs actually are and why they matter now more than ever
- The business and operational business drivers underpinning CDP adoption
- The different types of CDPs, and how to determine which is best for your needs
Latest from mParticle
mParticle Linting: Real-time event feedback for a cleaner data pipeline
mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, now is your chance to hear it straight from the source! Join Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) on 8 July at 11:30am PT/ 2:30pm ET/ 7:30pm BST for a chat between two of the leading CDP firms.
Tech for Black Founders
Today, only 1% of founders backed by venture capital in the United States are Black. This is appalling and shows how the odds are stacked against Black technologists and entrepreneurs. The onus is on us in the tech community to start evening the odds. In an effort to provide concrete, long-lasting support, Amplitude, Branch, Braze, Radar, and mParticle are coming together to make our software completely free to U.S.-based, early-stage startups led by Black founders.
The Customer Data Platform Comparison Tool
Selecting the right Customer Data Platform for your team is an important decision, but your evaluation doesn’t have to be a complex process. Use this comparison tool to prioritize the platform features that are most important to you and track how different vendors compare.