mParticle Linting: Real-time event feedback for a cleaner data pipeline
mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
Earlier this year, mParticle released the Data Master suite of data quality tools, which lets product managers, marketers and developers to work together to create data plans for their organization. A data plan is a living document that details the current ideal state of customer data collection. As your business needs change over time, your data plans can grow and adapt to change with them.
No matter how robust, however, all data plans require adherence to be effective. If developers are not given real-time feedback about the accuracy of the events they send to mParticle, there may be extra time spent by the product, marketing, and data science teams ensuring data is accurate.
To help, mParticle’s Linting tools can statically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
To learn more about Data Master, Linting, and additional developer tools, watch the recording in to our LinkedIn Live demo session, led by the mParticle engineering team. The demo covers how you can:
- Create a data plan in mParticle to document the ideal state of data collection for your app.
- Install extensions to support linting in VSCode, XCode and Android Studio
- Check for implementation errors in real time as you code.
Register to watch the Linkedin Live broadcast recording.
Latest from mParticle
Preparing customer data to help you meet your marketing goals
Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.
Cross-border data flows and Privacy Shield
On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Data Partners Program: Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.