Smartype: Seamless customer data quality management for developers
Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.
Earlier this year, mParticle released the Data Master suite of data quality tools, which lets product managers, marketers and developers to work together to create data plans for their organization. A data plan is a living document that details the current ideal state of customer data collection. As your business needs change over time, your data plans can grow and adapt to change with them.
No matter how comprehensive your data plan, all plans rely on developers to execute perfectly, across every app, website, and comms channel. To make this easier, mParticle is releasing a suite of tools designed specifically for developers, anchored by Smartype: an open-source product that uses Kotlin Multiplatform Programming to generate typesafe libraries that work across iOS, Android and Web. Using Smartype, you’re able to generate your own custom data collection library straight from your data plan, enabling you to solve the problem of data quality by simply making it impossible to log unplanned data.
To learn more about Smartype and additional developer tools, check out the recording of our LinkedinLive demo session, led by the mParticle engineering team. The demo covers how you can:
- Create a data plan in mParticle to document the ideal state of data collection for your app.
- Automatically turn your data plan into typesafe libraries with Smartype to standardize data collection on iOS and Android.
- Use your preferred Version Control System to safely maintain your data plan, and integrate updates into your Continuous Integration process.
- Use Smartype’s open source tooling to create cross-platform libraries for collecting data against any JSON schema.
Latest from mParticle
Preparing customer data to help you meet your marketing goals
Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.
Cross-border data flows and Privacy Shield
On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Data Partners Program: Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.