New eBook: Does your DMP spark joy?
A lot has changed since most brands first “hired” their DMP—GDPR, the rise of Walled Gardens, browser tracking preventions. Has your data strategy kept up?
DMPs are used by as many as 80% of B2C brands in the US to boost the efficacy of web advertising and personalization. But now many brands are re-evaluating their DMP’s underlying business case, where the technology sits in their organization, and even if they need one at all.
Download this eBook to learn:
- How to determine if your DMP is still fit for purpose
- Why the ROI equation for most DMP’s has changed considerably
- Three strategies to shore up your technology stack for a world of Walled Gardens, GDPR and third-party tracking preventions
Latest from mParticle
Cross-border data flows and Privacy Shield
On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Data Partners Program: Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.