VideoJuly 19, 2016

App engagement lessons from Spotify

Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.

Dimitar Dzharov, Growth Marketing Consultant, describes the ways in which mobile marketers are shifting their focus from app installs to engagement and conversion. He explains that in order to succeed further down the funnel, it’s important to take control of your customer data and ensure that you have a data framework in place that allows you to reach the right audience with the right message. 

Watch the full interview below:

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