Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

overstock personalization

Overstock’s brand promise is, “Just what she wants for less.” To deliver on this promise, they need to understand each customer and take action on that knowledge quickly and efficiently. With this goal in mind, they built their own marketing system with mParticle at the center and implemented machine learning to personalize how they engage with customers.

Join Craig Kelly, Group Product Manager at Overstock, as he covers how they power one-to-one marketing while maximizing efficiency by using a customer data platform.


  • Craig Kelly, Group Product Manager, Overstock
  • Alexandra Maguire, Industry Marketing Director, mParticle

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