Inside Overstock's Personalization Engine
Learn how Overstock powers personalization across web, email, mobile, and beyond.
Overstock’s brand promise is, “Just what she wants for less.” To deliver on this promise, they need to understand each customer and take action on that knowledge quickly and efficiently. With this goal in mind, they built their own marketing system with mParticle at the center and implemented machine learning to personalize how they engage with customers.
Join Craig Kelly, Group Product Manager at Overstock, as he covers how they power one-to-one marketing while maximizing efficiency by using a customer data platform.
- Craig Kelly, Group Product Manager, Overstock
- Alexandra Maguire, Industry Marketing Director, mParticle
Latest from mParticle
Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community
Get started today
Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.
Startups can now receive up to one year of complimentary access to mParticle. Receive access