Tag

Personalization

cdp-vs-crm

Growth

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) tools are often confused, as both store customer records that the business can use for insight. Below the surface, however, they're very different solutions. This article breaks down the distinction and explores whether or not CDPs and CRMs can fruitfully coexist in the same technology stack.

Kiera Abbamonte – June 17, 2022

Media Coverage

mParticle launches toolkit to help brands optimize cross-channel customer journeys

VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.

May 16, 2022

Growth

Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro

In this episode of the Connected, by mParticle podcast we welcome Miguel Navarro, digital transformation leader and patented inventor.

November 30, 2021
katie-cerar

Company

Why I’m Here — I’ve joined mParticle to build the future of customer relationships

Access to accurate customer data, and the ability to turn it into actions that benefit customers, is the future of customer relationships. In this post, Katie Cerar discusses how she'll be helping brands build that future as Head of Product Strategy at mParticle.

Katie Cerar – November 23, 2021
reverb-data-workflows

Engineering

How Reverb’s engineers optimized their data workflows at scale and gave users the rockstar treatment

With mParticle at the heart of their data stack, engineers at the world’s largest online music marketplace said goodbye to burdensome ETL pipelines, slashed their data maintenance workload, and unlocked new opportunities to build data-driven features into their product.

Sean Ryan
mparticle-yahoo-integration

mParticle Product

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020

Growth

Three mobile campaigns that quickly grab consumer attention

Mobile users are always on the go. In this guest post, Shannon Cook, Director of Go-to-Market Enablement at Movable Ink, shares three mobile campaigns you can use to capture, and hold, your customers' attention.

Shannon Cook – August 10, 2021
probabilistic-vs-deterministic

Growth

Probabilistic vs deterministic: Which method should you be using for identity resolution?

The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.

Joey Colvin – June 16, 2021

Growth

How to leverage user data to improve customer service

Great customer service is an important driver of retention. Learn how you can connect user data to your support system in order to provide a better support experience and prevent churn.

Joey Colvin – May 19, 2021
mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

mParticle Product

Personalize Support with mParticle and Zendesk

You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.

Kale Bogdanovs – May 06, 2021
iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

mParticle Product

Get ready for Apple’s App Tracking Transparency Framework

This week’s release of iOS 14.5 marks the beginning of enforcement of Apple’s App Tracking Transparency (ATT) Framework, announced last year. The ATT brings significant changes to the way iOS apps handle privacy and user tracking transparency. mParticle is continuing to roll out updates to help customers adhere to the new framework, as well as tools you can use to build a future-proof data strategy based on first-party customer data infrastructure.

Kale Bogdanovs – April 27, 2021
building audience segments

Growth

Where should you be building your audience segments?

Every tool seems to offer segmentation capabilities these days. Disconnected audiences builders, however, can lead to overreliance on developer support and disjointed customer experiences. Learn more about data infrastructure and when it helps to centralize your audience segmentation.

Joey Colvin – March 29, 2021
universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

Teams across industries are striving to create a consolidated view of their customers. But if that view isn't cleanly integrated with the tools and systems throughout the tech stack, growth teams aren't able to use it to drive results. Learn more about how you can implement a universal ID and make it available across the stack.

Joey Colvin – March 17, 2021

Engineering

Data enrichment and machine learning: Maximizing the value of your data insights

Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.

Sean Ryan – February 23, 2021

Growth

How to support your behavioral marketing strategy with a Customer Data Platform

Behavioral marketing has become a core competency for growth teams today. Shifts in privacy legislation and customer preferences, however, have changed the way in which teams must design contextual experiences. Learn more about how you can use a Customer Data Platform to support your behavioral marketing strategy.

Joey Colvin – February 08, 2021
audience segmentation strategy

Growth

Modernize your audience segmentation strategy

Audience segmentation is key to delivering contextual experiences at scale. Learn more about how you can modernize your audience segmentation strategy and deliver experiences at the pace of your customers.

Joey Colvin – December 21, 2020

Engineering

What is data orchestration

Data orchestration is an automated process in which a software solution combines, cleanses, and organizes data from multiple sources, then directs it to downstream services where various internal teams can put it to use. The purpose of data orchestration is to help a company make its data as useful and versatile as possible.

Sean Ryan – December 15, 2020
cdp machine learning

mParticle Product

How to harness the power of a CDP for machine learning: Part 3

Learn how you can activate machine learning insights across analytics and customer engagement platforms in part three of this three-part series.

Kale Bogdanovs – December 16, 2020
cdp machine learning

Data strategy

How to harness the power of a CDP for machine learning: Part 2

Get a step-by-step guide to activating ML insights with mParticle and Amazon Personalize in part two of this three-part series.

Kale Bogdanovs – December 16, 2020
cdp machine learning

Data strategy

How to harness a CDP for machine learning: Part 1

Learn how an infrastructural Customer Data Platform can help you overcome common machine learning challenges in part one of this three-part series.

Kale Bogdanovs – December 16, 2020
customer acquisition and retention

Growth

Customer acquisition and retention: Which should you focus on?

Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.

Joey Colvin – December 11, 2020

Data strategy

How Airbnb scaled their growth strategy while increasing developer efficiency

Learn how Airbnb uses mParticle as the foundation infrastructure of their data pipeline, enabling them to evolve their growth stack and stay agile during tumultuous market conditions.

Engineering

CDPs vs. Data Lakes: What’s the difference, and can you use both?

CDPs and Data Lakes differ in the insights they surface, the users they serve, and the overall value they deliver. Though when used together, they are a powerful duo that can help your organization leverage historical and real-time customer data to the fullest extent.

Sean Ryan – November 10, 2020
single-customer-view-cdi

Growth

A single customer view is not the goal (it's the result)

Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.

Michael Katz – November 03, 2020

Webinars

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.

October 28, 2020
data enrichment platform

mParticle Product

Seamless first- and third-party data enrichment

The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.

Abril McCloud – July 15, 2020
idfa-ios-14

Growth

iOS 14, third-party cookies, and the future of data-driven marketing

This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.

Michael Katz – July 07, 2020
customer sentiment

Growth

3 ways to act on shifts in customer sentiment

Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.

Ashley Sefferman – April 27, 2020
sessionm loyalty

mParticle Product

Drive loyalty with mParticle and SessionM

With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.

Kale Bogdanovs – April 23, 2020
amazon advertising targeting

mParticle Product

Target with precision with Amazon Advertising

With the new Amazon Advertising integration, marketers can target advertising on Amazon properties and across the web, with audiences based on reliable first-party customer data.

Kale Bogdanovs – April 23, 2020
mparticle liveramp

Release notes

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

Craig Kelly – March 02, 2020
data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

Craig Kelly – January 29, 2020
dmp-cdp-crm

Engineering

The difference between CDPs, DMPs, and CRMs

Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.

Joey Colvin – December 11, 2019
omnichannel personalization

Growth

Omnichannel personalization with Profile API

mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.

Michael Kleeman – December 04, 2019
looker partners

mParticle Product

Connect your Looker Data Actions to mParticle

Take action on your Looker insights by connecting data to mParticle with Looker Data Actions.

Kale Bogdanovs – November 05, 2019
identity resolution platform

When identity resolution goes wrong

mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.

Michael Katz – November 01, 2019
user activity monitoring

mParticle Product

Activity Overview and new Audience features

The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.

Ben Hoxie – October 22, 2019

mParticle Product

Data is a team sport: Q4 feature announcements

Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.

Craig Kelly – October 09, 2019

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.

Tim Norris – September 26, 2019
mParticle and Responsys logos separated by a green arrow pointing to the right.

mParticle Product

Create personalized campaigns with Responsys

Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.

Haarthi Sadasivam – September 25, 2019
integrate-cordial

Integrations

Contextual experiences at scale with Cordial

With the new Cordial integration, marketers can create tailored customer experiences across email, web, mobile push, SMS, and direct mail that can adapt based on changing behavior or business needs for better engagement, deeper customer loyalty, and a greater return on marketing ROI.

Haarthi Sadasivam – September 18, 2019
accuweather apis

CX

Connect to AccuWeather APIs and deliver relevant customer experiences

mParticle users can connect to AccuWeather APIs to further enrich customer profiles with valuable weather data and provide even greater context.

Abril McCloud – September 04, 2019

CX

How Burger King swerved its way to 6MM loyal app users

Learn how Burger King implemented an integrated tech stack and data strategy to launch the acclaimed Whopper Detour campaign, drive 6MM app downloads, and deliver better, real-time customer experiences on the BK mobile app.

Abril McCloud

Growth

Mayur Gupta on marketing as a growth engine

At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.

Abril McCloud – June 12, 2019
big data in retail

Growth

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Alex Kesaris – June 10, 2019
AI machine learning

Improve products with AI and Machine Learning

Traditional digital marketing can’t keep up with machine learning and AI marketing solutions. Learn exactly how these powerful point-and-click tools work and how they can help your team experiment at scale.

Abril McCloud – June 06, 2019
Woman looking down at her phone.

Growth

Real-time marketing for modern brands

Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?

David Spitz – May 17, 2019
real time marketing

Guides

New eBook: Real time, real results

Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.

Media Coverage

mParticle's formula for CX

DMN's Kim Davis discusses Acceleration 2019, the launch of mParticle's Accelerator program and the announcement of our latest real-time Profile API in this customer experience-focused story.

April 22, 2019

Media Coverage

A marketer’s guide to CDPs (behind the hype edition)

AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.

April 02, 2019

mParticle Product

Introducing the Profile API for hyper-personalization at scale

Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.

Craig Kelly – April 22, 2019
Use Optimizely with mParticle to empower marketing and product teams.

Guides

Improve customer experiences with A/B testing

Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.

Abril McCloud
User attribute forwarding

mParticle Product

Lifetime Audiences and User Attribute Forwarding

The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.

Ben Hoxie – February 20, 2019
mParticle feature: Audience Download

mParticle Product

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

Abril McCloud – December 07, 2018
Experiment across the customer journey with Optimizely and mParticle.

mParticle Product

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Tricia Prashad – November 19, 2018
customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: Media

Customer Data Platform Use Cases Guide: Media

Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.

Abril McCloud – September 26, 2018
Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 25, 2018
Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 20, 2018
cdp travel

Growth

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 18, 2018
Why Customer Data Platforms are called the new CRM.

Growth

The new consumer marketing

How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.

David Spitz
in store qr code

Growth

Three Ways to leverage in-store QR codes

Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.

Henry Church – August 23, 2018
cdp-vs-dmp

Growth

CDP vs. DMP: What’s the difference and which one should you use?

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

Kiera Abbamonte – June 17, 2022
overstock personalization

Webinars

Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

Overstock device image email mock

Real-time, contextual marketing, across every channel

Overstock built a modern, best-of-breed marketing stack—with the customer at the center.

June 22, 2018

One-to-one engagement powered by machine learning

With mParticle, Overstock is able to deploy machine learning models rapidly on a solid data foundation.

June 14, 2018
user experience testing

Data strategy

Postmates' user experience testing platform

Learn how Postmates uses mParticle to power their user experience testing platform, leading to increased insights, improved customer experience, and better product output.

Abril McCloud
machine learning personalization

Data strategy

Overstock's machine learning personalization engine

Learn how Overstock implemented sustainable machine learning personalization systems to create seamless customer experiences and drive one-to-one engagement.

Abril McCloud
How Overstock powers hyper-personalized web, email, and mobile engagement

Identity

How Overstock powers hyper-personalized web, email, and mobile engagement

This blog post is based on a talk given by Brent Christensen, Director of Database Marketing at Overstock.com, during the Email Insider Summit 2017 in Deer Valley.

Abril McCloud – December 13, 2017
Customer data management in the connected era

Identity

Customer data management in the connected era

Customer data management in 2018 has to be agile, comprehensive, and secure, all in real time. Learn how a CDP can help you win in the Connected Era.

Abril McCloud – February 01, 2018
3 ways to leverage audience A/B testing

Growth

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

Justin McManus – November 15, 2017

Engineering

Location services best practices

Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…

Dalmo Cirne – December 02, 2014
user activity

mParticle Product

Bring your customer journeys to life

Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.

Rashel Shehata – October 18, 2018

mParticle Product

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018
7 lessons marketers can learn from Game of Thrones

Growth

7 lessons marketers can learn from Game of Thrones

David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.

David Spitz – November 02, 2017
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Growth

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Lauren Wadsworth – March 12, 2018
Make audience data actionable with AudienceSync A/B testing with mParticle

mParticle Product

Make audience data actionable with AudienceSync A/B testing

mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Tricia Prashad – October 19, 2017
mobile-financial-services

Growth

Power your mobile financial services strategy

With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.

Adam Blake – March 08, 2018
7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!

Abril McCloud – November 27, 2017
14 eCommerce audiences marketers need to succeed

Growth

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Abril McCloud – November 20, 2017

mParticle Product

Announcing our Feeds integration with Radar

 The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.

Tricia Prashad – June 07, 2017
mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

Tricia Prashad

Engineering

App marketing using audience targeting

By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.

Paul Mander – April 14, 2015

mParticle Product

Third-party segment insight with mParticle

Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.

Yuan Ren – February 13, 2015