Turn customer data into customer joy

mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.

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Do more with  more of your data.

Less guesswork. Better results.

AI-powered customer insights and predictions power informed decisions at scale. With a strong data foundation as your single source of truth, your data is always accurate, secure, and usable.

Move faster.

With less hassle.

Tailor mParticle to fit your existing tech stack. Our fully-configurable platform simplifies your data and eliminates silos, so you move with greater speed and accuracy. We grow and scale with you.

Turn data

into action.

Deliver personalized customer experiences at scale with mParticle’s holistic platform. We turn data into insights and then use our proprietary AI engine to activate that data across hundreds of API-based integrations with ease.

1000s

of hours saved for the data engineering team

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

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40%

increase in Sports+ membership using mParticle’s AI engine

How the New York Post tripled campaign conversions for its premium sports membership

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

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mParticle is essential for Klarna because no matter what touchpoint a customer interacts with, we’re able to create a unified profile. We also have the ability to integrate different attributes, including our predictive attributes, within the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

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Solutions you can rely on.

Create a unified customer view

Understand your customers through a single, comprehensive lens. Clean, unified data gives you one source of truth that you can share across teams.

Unified view

Understand customer journeys

AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences.

Understand journeys

Lower acquisition costs

Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing efforts—all in one platform.

Lower costs

Grow lifetime value

Accelerate revenue per customer with multi-channel audience activation, churn prevention, loyalty and engagement enhancement, uplift/incrementality testing, improved ad targeting, and implementing next best action decisions.

Grow value

Enhance operational efficiencies

Build a data-driven culture with real-time data access across teams. Make decisions faster and optimize operational costs through seamless compliance with privacy regulations—and reduce IT overhead.

Enhance efficiencies

Activate customer data

By enabling real-time access to enriched customer profiles and ingesting event data for activation, companies can create tailored experiences, improve decision-making, and achieve higher engagement rates with precise targeting.

Activate data

Redefining the CDP.

Our easy-to-use AI-driven platform gives you the power to do so much more than manage data.

Real-time data infrastructure
Customer 360°
Segmentation
Analytics
Artificial intelligence
Governance

See all capabilities

One platform, one goal: Turning customer data into customer joy

Introducing the next evolution of the CDP. We’re excited to announce the unification of Indicative (now Analytics) and Vidora (now Cortex) into the mParticle platform. We also are thrilled to unveil a fresh, new brand identity and visual interface that revolutionizes how customers interact with the mParticle platform.

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