mParticle ProductDecember 07, 2018

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

mParticle feature: Audience Download

A core tenet of mParticle is giving business users the greatest degree of flexibility and control over their customer data. In keeping with that philosophy, today we're announcing Audience Download, which allows you to download a snapshot of new and existing audiences as a CSV. Whether you want to upload an audience to a system that doesn’t offer robust audience APIs, or validate audience membership, Audience Download makes it easy.

How it works

Build your audience

Go to your Audiences dashboard and create a new audience segment by clicking on the "New Audience" button. In the configuration screen, name your new audience and select your inputs.

Add your audience criteria, then select "Activate" to populate the segment. At this time, you can optionally select an output for your audience from your list of set up integrations.

mParticle feature: Audience Download

Download your audience

Download your new audience by selecting the "Download" button located in the audience detail panel. You will receive an email containing your audience in a CSV file for use in your preferred platform or service providers.

mParticle feature: Audience Download

You can also download an audience from the actions menu in the audiences reporting summary.

Use your audiences

With your audience CSV downloaded, you can now upload it to whichever system you would like by following their documentation.

Access to the Audience Download feature is role-based, ensuring only authorized users can download customer data from the mParticle platform. You can learn more about how Audience Download works by visiting the docs page, or by getting in touch. Interested in staying up to date with mParticle and the greater digital marketing ecosystem? Subscribe to our weekly newsletter here.

Latest from mParticle

MACH Alliance and mParticle featured image


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier


Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access