Tag

Identity

Data engineering

So your data warehouse is your source of truth? Here’s why you still need a Customer Data Platform

Data warehouses and CDPs are two pillars of the modern data stack. Recently, a perception has emerged that companies need to choose one system or the other as a “source of truth” for their data. This article poses a counter perspective, and demonstrates how when used together, a CDP and a data warehouse can form a dynamic duo at the core of your data infrastructure.

Sean Ryan – December 10, 2021
probabilistic-vs-deterministic

Identity

Probabilistic vs deterministic: Which method should you be using for identity resolution?

The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.

Joey Colvin – June 16, 2021
building audience segments

Data strategy

Where should you be building your audience segments?

Every tool seems to offer segmentation capabilities these days. Disconnected audiences builders, however, can lead to overreliance on developer support and disjointed customer experiences. Learn more about data infrastructure and when it helps to centralize your audience segmentation.

Joey Colvin – March 29, 2021
build your own walled garden

Data strategy

Build your own walled garden

The data privacy landscape is constantly evolving. For brands to control their destiny, they need to invest in breaking their addiction to third-party cookies and building their own first-party data asset.

Michael Katz – March 19, 2021
universal-customer-id

Identity

The value of a universal customer ID across your tech stack

Teams across industries are striving to create a consolidated view of their customers. But if that view isn't cleanly integrated with the tools and systems throughout the tech stack, growth teams aren't able to use it to drive results. Learn more about how you can implement a universal ID and make it available across the stack.

Joey Colvin – March 17, 2021

Data strategy

How to manage data across your tech stack based on customer consent

Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.

Joey Colvin – February 19, 2021
single-customer-view-cdi

Data strategy

A single customer view is not the goal (it's the result)

Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.

Michael Katz – November 03, 2020

Webinars

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.

October 28, 2020
ios-14-privacy-updates

Mobile growth

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

There are significant changes coming to iOS relating to user privacy, tracking transparency, and specifically the use of the iOS advertising identifier (IDFA). Since the announcement, mParticle has been collaborating with some of the largest consumer brands in the world to holistically achieve a balance between adhering to compliance obligations and ethical data collection policies to protect consumer choice, while also delivering personalized and relevant information to people globally.

Sam Dozor – September 16, 2020
data enrichment platform

Release notes

Seamless first- and third-party data enrichment

The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.

Abril McCloud – July 15, 2020
idfa-ios-14

Mobile growth

iOS 14, third-party cookies, and the future of data-driven marketing

This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.

Michael Katz – July 07, 2020
mparticle liveramp

Release notes

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

Craig Kelly – March 02, 2020
Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Webinars

Get your flywheel in motion with Data Master

Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.

February 20, 2020
omnichannel personalization

Release notes

Omnichannel personalization with Profile API

mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.

Michael Kleeman – December 04, 2019
Media SDK webinar on demand by mParticle

Webinars

Get granular with streaming media metrics

mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.

October 29, 2019
user-aliasing-API

Release notes

User Aliasing API: Clarify customer journeys

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

Shabih Syed – July 17, 2019
big data in retail

Data strategy

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Alex Kesaris – June 10, 2019

Media Coverage

Identity resolution and cross-device identity management

mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.

March 12, 2019

CDP

New customer data platform research sets the record straight

Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.

David Spitz – March 11, 2019
Webinar on demand graphic.

Webinars

Data management for omnichannel retail brands

Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a Customer Data Platform (CDP).

February 01, 2019
mParticle feature: Audience Download

Release notes

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

Abril McCloud – December 07, 2018
machine learning personalization

Data strategy

Overstock's machine learning personalization engine

Learn how Overstock implemented sustainable machine learning personalization systems to create seamless customer experiences and drive one-to-one engagement.

Abril McCloud

Identity

Why multi-faceted identity matters

Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.

David Spitz – June 12, 2017
Power identity-based marketing with AudienceSync from mParticle

Identity

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Abril McCloud – September 21, 2017
Why identity matching is broken, and how to resolve it

Identity

Why identity matching is broken, and how to resolve it

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

Michael Katz – October 05, 2017
Cross-device and platform identity management is made easy with IDSync

Identity

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Rashel Shehata – September 20, 2017