mParticle ProductJuly 10, 2017

Braze partnership

Braze (formerly Appboy) is a lifecycle engagement platform featured in the Mobile Marketing Automation column of mParticle’s Periodic Table of App Data SDKs. The platform was built for the always-connected way we live now and powers in-app, push, email, web, and more for top retail, gaming, and media brands.

By using Braze as part of a best-in-class technology stack, marketing, growth, and engagement teams can provide personalized, highly relevant messages and brand experiences that speak to each customer as an individual, and continuously optimize those experiences over time, supporting stronger ROI and deepening brand loyalty. Here’s a little more info about Braze:

Braze by the numbers

  • $45.1 million raised (Battery, IDG, InterWest)
  • 20x uplift in average conversion rates (Delivery Hero)
  • 33% increase in total revenue (DOTS)
  • 100% increase in message open rates (Urban Outfitters)

So who uses Braze?

  • Top retailers Anthropologie, Urban Outfitters
  • Mobile gaming leaders Etermax, DOTS
  • Global media companies EPIX, Metro
  • 1-800-FLOWERS, Domino’s Pizza and many more

mParticle is proud to partner with Braze to allow brands to create and automate highly personalized lifecycle marketing campaigns in every relevant channel of the customer’s lifecycle. 

To learn more about Braze

  • Enroll in their Lifecycle Management Zip Course
  • Check out this case study that details how Braze helped 1-800-Flowers increase conversions
  • Watch the video below to learn more about the mParticle & Braze partnership

Latest from mParticle

MACH Alliance and mParticle featured image


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier


Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access