EngineeringDecember 11, 2019

The difference between CDPs, DMPs, and CRMs

Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.


Originally published by Foursquare on November 15th, 2019.

At first glance, Customer Data Platforms (CDPs) appear to be the same as Customer Relationship Management (CRMs) platforms and Data Management Platforms (DMPs). With so many options to choose from—and acronyms to decipher—it’s clear why product managers, marketers, analytics leaders, and developers might be unsure of how to manage customer data and use it to drive business results. What is the key to picking the right data platform for your business? You must have a clear understanding of the use cases and target audiences.

To help, we’ve teamed up with Foursquare to create an infographic that explains how these data platforms can be distinguished from one another, which one is best to use for the initiative at hand, and why Foursquare’s Data Solutions is the go-to product to use in tandem with data platforms for understanding foot traffic trends, enriching the customer database, and building more personalized experiences.

 You can access the full infographic here

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