Tag

Customer Data Platform

Growth

Evaluating an Enterprise CDP? Consider these five critical requirements.

mparticle-lulo-bank

Growth

How Lulo Bank improved customer onboarding with actionable customer insights

mparticle-didomi-integration

mParticle Product

Build customer trust with the mParticle Didomi integration

mparticle-uid

mParticle Product

mParticle releases enhanced support for Unified ID 2.0 (UID2)

mparticle-regal-integration

mParticle Product

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

mparticle-real-time-pipeline

Growth

Navigating the CDP Noise: It’s time to move beyond dumb pipes

mparticle-voucherify-integration

mParticle Product

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

mparticle-sweaty-betty

Press Releases

Sweaty Betty partners with mParticle to future-proof their technology architecture

composable-cdp

Growth

Navigating the CDP Noise: Composable sleight of hand

mparticle-inspire-brands

Press Releases

Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands

mparticle-sky

Growth

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

mparticle-cdp-pricing

Press Releases

mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs

cdp

Growth

The Future of CDPs: Packaged and Composable

klarna-cdp

Growth

How Klarna empowers 25+ teams across the organization with better customer data

mparticle-paytronix-integration

mParticle Product

Get more value out of your loyalty data with the mParticle Paytronix integration

mparticle-chow-now

Growth

How ChowNow improved data quality throughout their MarTech stack

mparticle-livelike-integration

mParticle Product

Increase user engagement by 2.5x with the mParticle Livelike integration

real-time-cdp

Growth

CDPs: Streaming vs batch?

what-is-identity-resolution

Growth

What is identity resolution and how does it work?

mparticle-qsr

Press Releases

mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands

Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

mparticle-warehouse-sync

Press Releases

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

predictive-advertising

Growth

How to improve ROAS with predictive advertising

mparticle-marley-spoon

Media Coverage

Marley Spoon invests in customer data platform

mparticle-custom-access-roles

Press Releases

mParticle announces new custom access roles API to enhance security of customer data

predict-customer-churn

Growth

How to use your customer data to predict customer churn

mparticle-marley-spoon

Press Releases

Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

predictive-vs-prescriptive

Growth

What’s the difference between predictive vs. prescriptive analytics?

customer-data-maturity-quiz

Growth

How to assess your organization's customer data maturity

recipe-unlimited-implements-mparticle

Press Releases

Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio

Growth

Transform customer data into predictive insights with an AI CDP

ga4-migration

Growth

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

mparticle-dilling

Press Releases

DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform

cdp-vs-mdm

Growth

CDP vs. MDM: What’s the difference and which one should you use?

cdp-vs-crm

Growth

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

journey builder

mParticle Product

Transform your customer journey management with mParticle Journey Builder

mparticle

Growth

How is mParticle different from other Customer Data Platforms?

Press Releases

mParticle democratizes access to its enterprise grade customer data infrastructure product

digital-transformation

Engineering

Harveer Singh leads Western Union’s digital transformation with data

Engineering

Implement a CDP with ease using mParticle's sample applications

lifetime-profiles

Press Releases

mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

Press Releases

mParticle Rounds Out Executive Team with Three New Appointments

Press Releases

James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences

channel-4-selects-mparticle

Press Releases

Channel 4 selects mParticle to accelerate digital growth

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Growth

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

mparticle-acquires-indicative

Company

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

mparticle-changelog

mParticle Product

mParticle's Changelog is here!

connected-by-mparticle

Growth

Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro

building-data-pipelines

Engineering

Should you be buying or building your data pipelines?

Engineering

Ask an mParticle Solutions Consultant: What is data quality?

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Engineering

How to assemble a cross-functional data quality team

mparticle-series-e

Company

mParticle's Series E: The rise of Customer Data Infrastructure

mparticle-pathways

Company

Announcing the Pathways Partner Program and Partner Portal

customer-data-platform-implementation

Growth

How to prepare for your Customer Data Platform implementation

Engineering

Debug customer event collection in real time

mparticle-yahoo-integration

mParticle Product

Power first-party advertising with mParticle's Yahoo! integration

Engineering

How do CDPs benefit engineers?

mparticle-customlytics

Growth

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

mParticle Product

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

mparticle-shopify-integration

mParticle Product

Simplify eCommerce Data Management with mParticle’s Shopify Integration

customer-data-platform-tracking-plan

Growth

6 tips for building a Customer Data Platform tracking plan

tech-for-black-founders

Company

Celebrating one year of Tech for Black Founders

probabilistic-vs-deterministic

Growth

Probabilistic vs deterministic: Which method should you be using for identity resolution?

mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

mParticle Product

Personalize Support with mParticle and Zendesk

Growth

How to set up your Customer Data Platform team

CDP

How to run a complete CDP evaluation

building audience segments

Growth

Where should you be building your audience segments?

Growth

Data-informed Decision Making: What does it mean, and should you be doing it?

customer-data-platform

Growth

What is a Customer Data Platform?

cdp data warehouse

Engineering

CDP vs Data Warehouse: What's the difference?

single-customer-view-cdi

Growth

A single customer view is not the goal (it's the result)

building a data platform

Growth

Should you build or buy a Customer Data Platform?

ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

customer data for ai

Growth

Meet your marketing goals with customer data

cdp security

Engineering

How a CDP supports customer data security

idfa-ios-14

Growth

iOS 14, third-party cookies, and the future of data-driven marketing

high growth data strategy

Growth

3 data strategies for high-growth companies

dmp-cdp-crm

Engineering

The difference between CDPs, DMPs, and CRMs

mParticle Product

Data is a team sport: Q4 feature announcements

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

mParticle and Responsys logos separated by a green arrow pointing to the right.

mParticle Product

Create personalized campaigns with Responsys

Mobile tag management

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

finance data management

Growth

Consumer finance data management with a CDP

Growth

New customer data platform research sets the record straight

mParticle product feature: Data Master

mParticle Product

Data Master: Great data, easier than ever.

modern data infrastructure

Engineering

10 Critical data infrastructure capabilities

customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Customer Data Platform Use Cases: Media

Growth

Customer Data Platform Use Cases Guide: Media

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

cdp travel

Growth

Customer Data Platform use cases: Travel

integrated data layer

Growth

How to plan your integrated data layer

The essential CDP reading list

Growth

The essential Customer Data Platform reading list

The Customer Data Platform magic quadrant vendor landscape

Growth

The Customer Data Platform vendor landscape

cdp-vs-dmp

Growth

CDP vs. DMP: What’s the difference and which one should you use?

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

mParticle Product

Improve targeting with Google Customer Match

Guides

The complete guide to Customer Data Platforms

cdp-vendors

Guides

The CDP Vendor Comparison Tool

mParticle reveals new logo and identity launched at Mobile Apps Unlocked 2018

mParticle Product

mParticle debuts new branding

Company

MarTech Landscape: What is a Customer Data Platform?

Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy

How to avoid the SDK tax

Engineering

How to avoid the SDK tax

7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you

mParticle Product

Get ready for GDPR with our new suite of capabilities

Engineering

Location services best practices

mParticle Product

Introducing Rules

Customer Data Platform ROI: Strategic Value

Growth

CDP ROI: Strategic value

Why identity matching is broken, and how to resolve it

Growth

Why identity matching is broken, and how to resolve it

At mParticle, the security of our platform and our customers’ data is of paramount importance.

Company

Security manifesto from mParticle’s CISO

15 questions to evaluate CDP data preparation capabilities

Growth

15 questions to evaluate CDP data preparation capabilities

tag manager vs cdp

Growth

Tag managers vs CDPs: What’s the difference?

mParticle Product

Salesforce partnership

CDP ROI: Total cost of ownership

Growth

CDP ROI: Total cost of ownership

Customer Data Platform ROI: Risk management

Growth

CDP ROI: Risk management

How CDPs differ from other forms of marketing tech

Growth

How CDPs differ from other forms of marketing tech

Mobile-marketing-strategy

Growth

Inside Gilt's mobile marketing strategy

Engineering

The App Gap: Why Customer Data Platform installations fail

mParticle Product

Announcing our Feeds integration with Radar

Growth

How to optimize your mCommerce app data

mParticle Product

How much does your SDK weigh, mParticle?

Engineering

The real reason mobile DMPs don’t make sense

Growth

Stop your app journey from going off-course

Engineering

The problem with app updates: Communication breakdown

Growth

The secret to mobile app growth

mParticle Product

Why webhooks aren’t enough for rapid deployment