What’s new at mParticle, November 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:
New events integrations
Anodot is a real time analytics and automated anomaly detection system that discovers unusual behavior in your data and turns it into valuable business insights. Using patented machine learning algorithms, Anodot correlates multiple anomalies across siloed data and teams, eliminating business insight latency.
This new integration makes it easy to send event data such as purchases and session starts from mobile, web, and connected devices to Anodot’s analytics platform. Their patented machine learning algorithms then derive patterns and flag anomalies such as pricing glitches and performance issues that are hard to detect with traditional monitoring solutions.
New audience integrations
Emarsys is a marketing automation platform that enables true, one-to-one interactions between marketers and consumers via email, mobile, social, and more. Powered by artificial intelligence, Emarsys helps brands deliver personalized experiences like predictive product recommendations that increase the likelihood of purchases.
This new integration allows marketers to use mParticle to turn customer data into audience segments and sync them with Emarsys’s email solution in a matter of minutes. Emarsys can then deliver personalized emails to everyone in the audience.
Latest from mParticle
SIIA names mParticle as the Best Customer Data Platform (CDP) Solution
Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.
CX Exchange for Retail
Join mParticle at Europe's leading retail-focused customer experience event in London July 3-4, 2019.
Marketing as a growth engine: Mayur Gupta on creating an always-on marketing machine
At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.