IntegrationsAugust 2, 2017

Appsflyer partnership

AppsFlyer, featured in the attribution column of mParticle’s Periodic Table of App Data SDKs  is the global market leader in mobile attribution and marketing analytics. They empower app marketers and advertisers with unbiased and transparent attribution analytics across over 2,500 integrated partners, including Facebook, Google, Tencent, Snapchat, Pinterest and more.

AppsFlyer tracks marketing performance metrics across every medium including in-app events, social ads, email, QR codes, TV campaigns, and more, accurately measure key performance indicators, including CPI and CPA, TLV, retention and ROI.

We are proud to partner with AppsFlyer to allow mutual customers to forward raw event data from their mobile apps to AppsFlyer for measurement of user behavior. We also offer a feeds integration that allows customers to ingest attribution data back into the mParticle platform to help mobile marketers identify, repeat and optimize high impact user acquisition campaigns.

AppsFlyer by the numbers

  • 500 billion mobile events measured monthly
  • $9 billion mobile ad spend measured annually
  • Over 12,000 leading business, from enterprise legacies through savvy startups
  • 13 global offices
  • $84 million raised
    (Goldman Sachs, Fidelity Growth Partners, Deutsche Telekom Capital Partners)

Who uses AppsFlyer?

  • Top brands, including HBO, Wish, Samsung, IGG, Baidu, Jet, WSJ, Trivago, Nexon, Alibaba and Macys
  • Top agencies like M&C Saatchi, OMD, Dentsu, Fetch, Publicis, Starcom, GroupM and McCann
  • 60% of the largest retailers in the US
  • 70% of the world’s largest utilities apps
  • 40% of the top travel companies

To learn more about AppsFlyer

AuthorTricia PrashadTricia is a Senior Product Marketing Manager at mParticle.
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